Identity Federation, as a standard of security and identity data privacy intermediation, seems to be a real market solution and has been proposed by three alliances or groups: Shibboleth, WS-Federation and Liberty Alliance. This work makes a strategic analysis of this new technology by gathering several perceptions and expectations of Key Brazilian companies and users. The identity federation activities were perceived as providing high potential of granting competitive advantage by the positive influence in the industry structure and in some strategic Objectives. Prospective Studies carried out in the pre-launch stages of products and services are extremely useful to anticipate problems that are normally solved after costly measures taken when the product/service has already been launched in the market. In this particular case, this work identifies important deficiencies which were proven worthy of consideration by future implementers in the business arena as no sustainable advantages and no barriers to entry.
Identity federation; competitiveness; quality of services
