Marketing |
It influences the development of sustainable strategies based on innovation through the use of specialized marketing resources: pricing, marketing communications, sales, product development, and distribution. |
Mariadoss et al. (2011)Mariadoss, B. J., Tansuhaj, P. S., & Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability: an exploratory investigation of B2B firms. Industrial Marketing Management, 40(8), 1305-1318. http://dx.doi.org/10.1016/j.indmarman.2011.10.006. http://dx.doi.org/10.1016/j.indmarman.20...
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Partnership |
It is essential for collecting and sharing knowledge, aiding in the production of innovation of the company, allowing an innovative collaboration. |
Kleber et al. (2019)Kleber, M., Ayala, N. F., Le Dain, M. A., Marcon, É., & Frank, A. G. (2019). Knowledge sharing in collaborative new product development: a study of grey box supplier involvement configuration. Producao, 29, 1-16. http://dx.doi.org/10.1590/0103-6513.20180070. http://dx.doi.org/10.1590/0103-6513.2018...
, Wu et al. (2015)Wu, K.-J., Liao, C.-J., Tseng, M.-L., & Chou, P.-J. (2015). Understanding innovation for sustainable business management capabilities and competencies under uncertainty. Sustainability, 7(10), 13726-13760. http://dx.doi.org/10.3390/su71013726. http://dx.doi.org/10.3390/su71013726...
, De Clercq et al. (2018)De Clercq, D., Thongpapanl, N., & Voronov, M. (2018). Sustainability in the face of institutional adversity: market turbulence, network embeddedness, and innovative orientation. Journal of Business Ethics, 148(2), 437-455. http://dx.doi.org/10.1007/s10551-015-3004-7. http://dx.doi.org/10.1007/s10551-015-300...
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Technological |
It plays an important role in innovation. The readiness to update and integrate new technologies can enable innovation for the development of products and services, marketing, and even for management processes. New approaches for developing knowledge to perform management functions and new processes that produce changes in the organization's strategy, structure, administrative procedures, and systems. |
Moyano-Fuentes et al. (2018)Moyano-Fuentes, J., Maqueira-Marín, J. M., & Bruque-Cámara, S. (2018). Process innovation and environmental sustainability engagement: an application on technological firms. Journal of Cleaner Production, 171, 844-856. http://dx.doi.org/10.1016/j.jclepro.2017.10.067. http://dx.doi.org/10.1016/j.jclepro.2017...
, Wu et al. (2015)Wu, K.-J., Liao, C.-J., Tseng, M.-L., & Chou, P.-J. (2015). Understanding innovation for sustainable business management capabilities and competencies under uncertainty. Sustainability, 7(10), 13726-13760. http://dx.doi.org/10.3390/su71013726. http://dx.doi.org/10.3390/su71013726...
, Lall (1992)Lall, S. (1992). Technological capabilities and industrialization. World Development, 20(2), 165-186. http://dx.doi.org/10.1016/0305-750X(92)90097-F. http://dx.doi.org/10.1016/0305-750X(92)9...
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Absorptive |
It is the company's ability to extract relevant knowledge from the market and integrate it into new products and services, as well as into the entire organization. |
Wu et al. (2015)Wu, K.-J., Liao, C.-J., Tseng, M.-L., & Chou, P.-J. (2015). Understanding innovation for sustainable business management capabilities and competencies under uncertainty. Sustainability, 7(10), 13726-13760. http://dx.doi.org/10.3390/su71013726. http://dx.doi.org/10.3390/su71013726...
, Ketata et al. (2014)Ketata, I., Sofka, W., & Grimpe, C. (2014). The role of internal capabilities and firms’ environment for sustainable innovation: evidence for G ermany. R&D Management, 45(1), 60-75. https://doi.org/10.1111/radm.12052. https://doi.org/10.1111/radm.12052...
, Cohen & Levinthal (1990)Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity : a new perspective on and innovation learning. Administrative Science Quarterly, 35(1), 128-152. http://dx.doi.org/10.2307/2393553. http://dx.doi.org/10.2307/2393553...
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Research and Development (R&D) |
The company shares knowledge with the R & D department to support the capacity for corporate innovation. It is related to the implementation of new technologies and processes. |
Kennedy et al. (2017)Kennedy, S., Whiteman, G., & van den Ende, J. (2017). Radical innovation for sustainability : the power of strategy and open innovation. Long Range Planning, 50(6), 712-725. http://dx.doi.org/10.1016/j.lrp.2016.05.004. http://dx.doi.org/10.1016/j.lrp.2016.05....
, Lai et al. (2015)Lai, W. H., Lin, C. C., & Wang, T. C. (2015). Exploring the interoperability of innovation capability and corporate sustainability. Journal of Business Research, 68(4), 867-871. http://dx.doi.org/10.1016/j.jbusres.2014.11.043. http://dx.doi.org/10.1016/j.jbusres.2014...
, Ketata et al. (2014)Ketata, I., Sofka, W., & Grimpe, C. (2014). The role of internal capabilities and firms’ environment for sustainable innovation: evidence for G ermany. R&D Management, 45(1), 60-75. https://doi.org/10.1111/radm.12052. https://doi.org/10.1111/radm.12052...
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Resource Interaction |
Competitive advantage comes not only from the possession of such resources but also from the way they are used. Thus, it is related to how the organization integrates its resources in order to reduce consumption and, consequently, reduce damages to the environment and improve health and safety conditions. |
Rahman et al. (2015)Rahman, M. N. A., Doroodian, M., Kamarulzaman, Y., & Muhamad, N. (2015). Designing and validating a model for measuring sustainability of overall innovation capability of small and medium-sized enterprises. Sustainability, 7(1), 537-562. http://dx.doi.org/10.3390/su7010537. http://dx.doi.org/10.3390/su7010537...
, Ketata et al. (2014)Ketata, I., Sofka, W., & Grimpe, C. (2014). The role of internal capabilities and firms’ environment for sustainable innovation: evidence for G ermany. R&D Management, 45(1), 60-75. https://doi.org/10.1111/radm.12052. https://doi.org/10.1111/radm.12052...
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Organizational |
A company's innovation for sustainability depends, to a large extent, on the effectiveness with which the company co-opts the complementary resources and skills around an innovation opportunity, individually and collectively. It is responsible for identifying the problem and constraints of the business (time, resources, and market). |
Moyano-Fuentes et al. (2018)Moyano-Fuentes, J., Maqueira-Marín, J. M., & Bruque-Cámara, S. (2018). Process innovation and environmental sustainability engagement: an application on technological firms. Journal of Cleaner Production, 171, 844-856. http://dx.doi.org/10.1016/j.jclepro.2017.10.067. http://dx.doi.org/10.1016/j.jclepro.2017...
, Mousavi & Bossink, (2017)Mousavi, S., & Bossink, B. A. G. (2017). Firms’ capabilities for sustainable innovation: the case of biofuel for aviation. Journal of Cleaner Production, 167, 1263-1275. http://dx.doi.org/10.1016/j.jclepro.2017.07.146. http://dx.doi.org/10.1016/j.jclepro.2017...
, Wu et al. (2015)Wu, K.-J., Liao, C.-J., Tseng, M.-L., & Chou, P.-J. (2015). Understanding innovation for sustainable business management capabilities and competencies under uncertainty. Sustainability, 7(10), 13726-13760. http://dx.doi.org/10.3390/su71013726. http://dx.doi.org/10.3390/su71013726...
, Ketata et al. (2014)Ketata, I., Sofka, W., & Grimpe, C. (2014). The role of internal capabilities and firms’ environment for sustainable innovation: evidence for G ermany. R&D Management, 45(1), 60-75. https://doi.org/10.1111/radm.12052. https://doi.org/10.1111/radm.12052...
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