Abstract
This study intends to establish a link with the neoliberal practices of government, the control mode, and the management of the life that are related and its linking with the characteristics capitalistic process of contemporaneity. For that reason, it raises a discussion about the control modes of psycopolitics and biopolitics by the way of how it's configured, respectively, throughout a permanent system of absorption and the monitoring of data - The Big Data - and throughout the process of molecularization and reconfiguration of life oriented by the purposes of an industry pharmacopornographic. It's about comprehend in the ways how "bio" and "psyche" work as feedstock and field of incidence for a capitalism which the utopian way of power is the production of states of automatism - which consists a correlated phenomenon to the ideal of total transparency and that consists in three main devices: the permanent evaluation and multilateral, the awarded deletion, and the exposition of itself.
Keywords:
neoliberalism; biopolitics; psycopolitics; capitalism; transparency