Based on the results of almost twenty studies developed with Brazilian subjects, all nuclear people from university (professors, applicants, students, graduated), and using the variables included in the societal culture model and industrial culture model, proposed by Romero-Garcia to explain the motivational processes of individuals living in developing societies, this work shows the theoretical consistency of the proposed models. The analysis of these studies indicate the importance of the educational and economical level, the motivational environment at home, and the size of the city where people live, to the psycho-social characterization of their culture.
Culture; Social motivations; Students; Professors