Innovation is the main tool for competitiveness and growth in the chemical sector and the main factors for innovation activities in industry as well as the innovation dynamics are discussed in this paper. Success indicators of innovation in Oxiteno are the following: 54% of the current production derives from RD&E projects, 11% of the gross margin in the internal market is due to new products, the company is a technology licensor, holding 17 patents and keeping a strong participation in the production and service sales in the high technology catalysts area, beyond its core petrochemicals and surfactants area.
innovation factors; innovation dynamics; indicators for success in innovation
