WRITING STRATEGIES FOR INCORPORATING PUBLIC COMMUNICATION OF SCIENCE INTO CHEMISTRY EDUCATION

Although the impacts of science discoveries are relevant to society, awareness of this intellectual output is still minimal. Much of this communicative failure between researchers and the general public lies in the disclosure, which contributes to the superficiality and misinterpretations of the content served. Strategies need to be found to improve science communication worldwide, promoting well-grounded content and accessible language to a non-specialist audience. This work aims to report writing strategies used in a course about public communication of science, offered to undergraduate chemistry students. The results showed that students fully achieved the task of writing popular science texts as a science journalist, emphasizing their ease and difficulties throughout the activity.

Keywords:
public communication of science; science popular texts; science writing; chemistry; higher education