Marketing internacional |
País de origem |
Magnusson e Westjohn (2011Magnusson, P., & Westjohn, S. A. (2011). Is there a country-of-origin theory? (Chap. 15). S. C. Jain & D. A. Griffith (Eds.), Handbook of Research in International Marketing. Cheltenham, UK: EE.) Magnusson, Westjohn e Sirianni (2019Westjohn, S. A., Magnusson, P., Peng, Y., & Jung, H. (2019). Acting on anger: Cultural value moderators of the effects of consumer animosity. Journal of International Business Studies, 1-25. https://doi.org/10.1057/s41267-019-00289-7 https://doi.org/10.1057/s41267-019-00289...
) Wang, Li, Barnes e Ahn (2012Wang, C. L., Li, D., Barnes, B. R., & Ahn, J. (2012). Country image, product image and consumer purchase intention: Evidence from an emerging economy. International Business Review, 21(6), 1041-1051. https://doi.org/10.1016/j.ibusrev.2011.11.010 https://doi.org/10.1016/j.ibusrev.2011.1...
) |
Animosidade do consumidor |
De Nisco et al. (2020De Nisco, A., Massi, M., & Papadopoulos, N. (2020). Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis. Journal of Global Marketing, 33(3), 2019-222. https://doi.org/10.1080/08911762.2020.1744209 https://doi.org/10.1080/08911762.2020.17...
) Edwards, Gut e Mavondo (2007Edwards, R., Gut, A. M., & Mavondo, F. (2007). Buyer animosity in business to business markets: evidence from the French nuclear tests. Industrial Marketing Management, 36(4), 483-492. https://doi.org/10.1016/j.indmarman.2005.12.008 https://doi.org/10.1016/j.indmarman.2005...
) Grappi et al. (2020Grappi, S., Romani, S., & Bagozzi, R. P. (2020). Consumer reshoring sentiment and animosity: Expanding our understanding of market responses to reshoring. Management International Review, 60(1), 69-95. https://doi.org/10.1007/s11575-019-00399-2 https://doi.org/10.1007/s11575-019-00399...
) Leong et al. (2008Leong, S. M., Cote, J. A., Ang, S. H., Tan, S. J., Jung, K., Kau, A. K., & Pornpitakpan, C. (2008). Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences. Journal of International Business Studies, 39(6), 996-1009. https://doi.org/10.1057/palgrave.jibs.8400392 https://doi.org/10.1057/palgrave.jibs.84...
) Westjohn et al. (2019Westjohn, S. A., Magnusson, P., Peng, Y., & Jung, H. (2019). Acting on anger: Cultural value moderators of the effects of consumer animosity. Journal of International Business Studies, 1-25. https://doi.org/10.1057/s41267-019-00289-7 https://doi.org/10.1057/s41267-019-00289...
) |
Empreendedorismo internacional |
Efeitos da crise na atividade empreendedora |
Bricongne et al. (2012Bricongne, J. C., Fontagné, L., Gaulier, G., Taglioni, D., & Vicard, V. (2012). Firms and the global crisis: French exports in the turmoil. Journal of international Economics, 87(1), 134-146. https://doi.org/10.1016/j.jinteco.2011.07.002 https://doi.org/10.1016/j.jinteco.2011.0...
) Éltetõ, 2019Éltető, A. (2019). Export of SMEs after the crisis in three European peripheral regions: A literature review. Society and Economy, 41(1), 3-26. https://doi.org/10.1556/204.2018.002 https://doi.org/10.1556/204.2018.002...
Giotopoulos, Kontolaimou e Tsakanikas (2017Giotopoulos, I., Kontolaimou, A., & Tsakanikas, A. (2017). Drivers of high-quality entrepreneurship: what changes did the crisis bring about? Small Business Economics, 48(4), 913-930. https://doi.org/10.1007/s11187-016-9814-x https://doi.org/10.1007/s11187-016-9814-...
) Giotopoulos e Vettas (2018) |