Sample surveys via electronic mail: a comprehensive perspective

ADMINISTRAÇÃO DA PRODUÇÃO E SISTEMAS DE INFORMAÇÃO

Sample surveys via electronic mail: a comprehensive perspective

Zeki Simsek

Research Assistant at Bogazici University, Istanbul, Turkey.

ABSTRACT

Although postal questionnaires, personal interviewing, and telephone interviewing are the main methods of survey-based research, there is an increasing use of e-mail as a data collection medium. However, little, if any, published Western research in general and that of Turkish in particular have investigated e-mail survey technique from pure survey research perspective. Attempting to develop a framework to assess e-mail as a data collection mean, the purpose of this study is to explore e-mail-based questionnaire technique from complementary angles. To this goal, sample representativeness, data quality, response rates, and advantages and disadvantages of e-mail surveying are discussed.

Key words: Survey method, e-mail, data collection.

RESUMO

Apesar de os questionários enviados pelo correio, as entrevistas realizadas pessoalmente e as por telefone serem os métodos principais de pesquisa, tem havido aumento na utilização de e-mail como um meio de coleta de dados. No entanto poucas pesquisas publicadas no Ocidente em geral e na Turquia em particular avaliaram a técnica de pesquisas por e-mail a partir da perspectiva pura de pesquisa. Na tentativa de desenvolver um instrumento para avaliar o e-mail como um meio de coleta de dados, o propósito deste estudo é explorar a técnica de pesquisa por e-mail a partir de ângulos complementares. Para alcançar esse objetivo, são discutidas a representatividade da amostra, a qualidade dos dados, as taxas de resposta e as vantagens e as desvantagens da pesquisa por e-mail.

Palavras-chave: Método de pesquisa, e-mail, coleta de dados.

Full text available only in PDF format.

Texto completo disponível apenas em PDF.

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Publication Dates

• Publication in this collection
  28 Sept 2011
• Date of issue
  Mar 1999