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Inteligência empresarial: a revolução informacional da ação competitiva

This survey shows the "State-of-the-art" of Business Intelligence (BI), discussing its importance in Strategic Planning, Decision-Making Process, Total Quality Programs Implementation and Competitiveness. This work analyses several required organizational configurations and available technological resources for a succesful BI activity achievement. Emphasizes the importance of the Information Sources, pointing out that it is vital their correct scanning. At last, broader issues are discussed such as: legal and ethics implications for BI, differences between BI and Espionage and BI role in Globalization Strategies.

Intelligence; Business Intelligence; Strategic Planning; Decision-Making Process; Competition; Competitiveness; Total Quality; Organizational Change; Informatics; Information Sources; Environment Scanning; Ethics; Espionage; Globalization


Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo Av 9 de Julho, 2029, 01313-902 S. Paulo - SP Brasil, Tel.: (55 11) 3799-7999, Fax: (55 11) 3799-7871 - São Paulo - SP - Brazil
E-mail: rae@fgv.br