Marketing Intensity |
Proxy of quarterly selling, general and administrative expenses weighted by total assets at the end of quarter t |
Relevant fact |
Garcia et al. (2022)Garcia, E. L. M., Vieira, V. A., & Borges, C. P. (2022). Informações dos investimentos de marketing: Recurso de diferenciação ou segredo?. Revista de Administração Contemporânea, 26(2), 1-20. https://doi.org/10.1590/1982-7849rac2022200386.por https://doi.org/10.1590/1982-7849rac2022...
, Palomino–Tamayo et al. ( 2020)Palomino-Tamayo, W., Timana, J., & Cerviño, J. (2020). The firm value and marketing intensity decision in conditions of financial constraint: A comparative study of the United States and Latin America. Journal of International Marketing, 28(3), 21-39. https://doi.org/10.1177/1069031X2094353 https://doi.org/10.1177/1069031X2094353...
, Markovitch et al. ( 2020)Markovitch, D. G., Huang, D., & Ye, P. (2020). Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy. Journal of Business Research, 118(1), 223-239. https://doi.org/10.1016/j.jbusres.2020.06.032 https://doi.org/10.1016/j.jbusres.2020.0...
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Marketing Intensity (Variation) |
Quarterly variation of the proxy for quarterly selling, general and administrative expenses weighted by total assets at the end of quarter t |
Relevant fact |
GDP |
GDP R$ (Millions) of quarter t
|
Economatica |
Barbosa & Nogueira (2018)Barbosa, I. B., & Nogueira, D. R. (2018). Impacto dos indicadores macroeconômicos nos índices de rentabilidade das empresas brasileiras: Uma análise no setor alimentício de 2010 a 2016. Revista de Administração, Contabilidade e Economia da FUNDACE, 9(1), 31-46. http://dx.doi.org/10.13059/racef.v9i1.502 http://dx.doi.org/10.13059/racef.v9i1.50...
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Fees |
Selic rate fixed by the Copom BACEN (% pa) for quarter t
|
Economatica |
Pontel et al. (2020)Pontel, J., Tristão, P. A., & Boligon, J. A. R. (2020). O comportamento da taxa Selic e as operações de investimento e financiamento de pessoa física no período pós-crise econômica. Revista Gestão Organizacional, 13(2), 123-141. https://doi.org/10.22277/rgo.v13i2 https://doi.org/10.22277/rgo.v13i2...
|
Exchange |
Variation of the R$ / US$ exchange rate in quarter t compared to the same quarter of the previous year |
Economatica |
Fonseca et al . al. (2018)Fonseca, S. E., Santos, A. O., Pereira, M. V. L., & Camargos, M. A. (2018). Análise do impacto de variáveis macroeconômicas no desempenho financeiro e endividamento de empresas listadas na B3. Revista Universo Contábil, 14(4), 93-114. http://dx.doi.org/10.4270/ruc.2018429 http://dx.doi.org/10.4270/ruc.2018429...
|
Inflation |
IGPM variation (% per month) in quarter t compared to the same quarter of the previous year |
Economatica |
Zschornack et al. (2020)Zschornack, T., Oliveira, R. A. M., & Souza, J. A. (2020). Análise dos índices econômicos de inflação para uso como indexadores em contratos de consumo. Iberoamerican Journal of Industrial Engineering, 12(24), 53-70. https://incubadora.periodicos.ufsc.br/index.php/IJIE/article/view/v12n2401 https://incubadora.periodicos.ufsc.br/in...
|
Unemployment |
Quarterly change in the unemployment rate (% am) in quarter t |
Economatica |
Barbosa & Nogueira (2018)Barbosa, I. B., & Nogueira, D. R. (2018). Impacto dos indicadores macroeconômicos nos índices de rentabilidade das empresas brasileiras: Uma análise no setor alimentício de 2010 a 2016. Revista de Administração, Contabilidade e Economia da FUNDACE, 9(1), 31-46. http://dx.doi.org/10.13059/racef.v9i1.502 http://dx.doi.org/10.13059/racef.v9i1.50...
|
Consumer Confidence |
t consumer confidence index |
Economatica |
Oliveira & Carneiro (2015)Oliveira, F. N., & Carneiro, C. (2015). Índices de confiança, suas influências e impactos. Econômica, 17(2), 123-156. https://doi.org/10.22409/reuff.v17i2.34995 https://doi.org/10.22409/reuff.v17i2.349...
|
Return on Assets (ROA) |
Net income for the quarter divided by total assets at the end of the quarter t |
Economatica |
Markovitch et al. (2020)Markovitch, D. G., Huang, D., & Ye, P. (2020). Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy. Journal of Business Research, 118(1), 223-239. https://doi.org/10.1016/j.jbusres.2020.06.032 https://doi.org/10.1016/j.jbusres.2020.0...
, Francischetti et al. (2013)Francischetti, C. E., Galeano, R., & Bertassi, A. L. (2013). Modelos financeiros para decisão de investimentos na gestão estratégica de marketing. Caderno Profissional de Marketing – UNIMEP, 1(2), 23-36. https://doaj.org/article/7bd4ed2d0173430d97d9dcebef03b6d2 https://doaj.org/article/7bd4ed2d0173430...
|
Asset Turnover |
Ratio between net revenue for the quarter and total assets at the end of quarter t |
Economatica |
Barbosa & Nogueira (2018)Barbosa, I. B., & Nogueira, D. R. (2018). Impacto dos indicadores macroeconômicos nos índices de rentabilidade das empresas brasileiras: Uma análise no setor alimentício de 2010 a 2016. Revista de Administração, Contabilidade e Economia da FUNDACE, 9(1), 31-46. http://dx.doi.org/10.13059/racef.v9i1.502 http://dx.doi.org/10.13059/racef.v9i1.50...
|
Growth |
Percentage change in revenues for quarter t compared to the same quarter of the previous year |
Economatica |
Palomino–Tamayo et al. (2020)Palomino-Tamayo, W., Timana, J., & Cerviño, J. (2020). The firm value and marketing intensity decision in conditions of financial constraint: A comparative study of the United States and Latin America. Journal of International Marketing, 28(3), 21-39. https://doi.org/10.1177/1069031X2094353 https://doi.org/10.1177/1069031X2094353...
, Markovitch et al. (2020)Markovitch, D. G., Huang, D., & Ye, P. (2020). Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy. Journal of Business Research, 118(1), 223-239. https://doi.org/10.1016/j.jbusres.2020.06.032 https://doi.org/10.1016/j.jbusres.2020.0...
|
Cash Holding |
Cash and cash equivalents weighted by total assets at the end of quarter t |
Economatica |
Martínez-Sola, García-Teruel, & Martínez-Solano (2013)Martínez-Sola, C., García-Teruel, P. J., & Martínez-Solano, P. (2013). Corporate cash holding and firm value. Applied Economics, 45(2), 161-170. https://doi.org/10.1080/00036846.2011.595696 https://doi.org/10.1080/00036846.2011.59...
|
indebtedness |
Total liabilities weighted by total assets at the end of quarter t |
Economatica |
Fonseca et al. (2018)Fonseca, S. E., Santos, A. O., Pereira, M. V. L., & Camargos, M. A. (2018). Análise do impacto de variáveis macroeconômicas no desempenho financeiro e endividamento de empresas listadas na B3. Revista Universo Contábil, 14(4), 93-114. http://dx.doi.org/10.4270/ruc.2018429 http://dx.doi.org/10.4270/ruc.2018429...
, Francischetti et al. (2013)Francischetti, C. E., Galeano, R., & Bertassi, A. L. (2013). Modelos financeiros para decisão de investimentos na gestão estratégica de marketing. Caderno Profissional de Marketing – UNIMEP, 1(2), 23-36. https://doaj.org/article/7bd4ed2d0173430d97d9dcebef03b6d2 https://doaj.org/article/7bd4ed2d0173430...
|
Market-to-Book |
Market value divided by shareholders’ equity at the end of quarter t |
Economatica |
Bae et al. (2017)Bae, J., Kim, S. J., & Oh, H. (2017, April). Taming polysemous signals: The role of marketing intensity on the relationship between financial leverage and firm performance. Review of Financial Economics, 33, 29-40. https://doi.org/10.1016/j.rfe.2016.12.002 https://doi.org/10.1016/j.rfe.2016.12.00...
|
Size |
Natural logarithm of total assets at the end of quarter t |
Economatica |
Bae et al. (2017)Bae, J., Kim, S. J., & Oh, H. (2017, April). Taming polysemous signals: The role of marketing intensity on the relationship between financial leverage and firm performance. Review of Financial Economics, 33, 29-40. https://doi.org/10.1016/j.rfe.2016.12.002 https://doi.org/10.1016/j.rfe.2016.12.00...
, Palomino-Tamayo et al. (2020)Palomino-Tamayo, W., Timana, J., & Cerviño, J. (2020). The firm value and marketing intensity decision in conditions of financial constraint: A comparative study of the United States and Latin America. Journal of International Marketing, 28(3), 21-39. https://doi.org/10.1177/1069031X2094353 https://doi.org/10.1177/1069031X2094353...
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