Theoretical-Methodological Foundations and Practical Systematization of Sociological Discourse Analysis

Vargas, Katiuscia Schiemer; Moura, Gilnei Luiz de

doi:10.1590/S0034-759020220207

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Revista de Administração de Empresas

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ARTICLES • Rev. adm. empres. 62 (02) • 2022 • https://doi.org/10.1590/S0034-759020220207 copy

Theoretical-Methodological Foundations and Practical Systematization of Sociological Discourse Analysis

Fundamentos teórico-metodológicos y la sistematización práctica del análisis sociológico del discurso

Authorship SCIMAGO INSTITUTIONS RANKINGS

ABSTRACT

The objective of the paper is to present the theoretical and methodological foundations of sociological discourse analysis (SDA) and to demonstrate the practical application of its procedural basis by way of an exemplary case that has as its theme the culture of devotion to organizations. The development of a practical SDA plan is a constructive and incremental process and its paths are outlined as procedures under development. There is no general and/or rigid rule on what procedures are necessary for achieving the research objectives; the contextualizing interpretation of the discourses will determine the practice. The use of SDA as an analytical lens enabled us to explore the internal dimensions of the discourse, considering the social reality in which it is produced and providing an understanding of the culture of devotion through the senses and meanings that are constructed by the workers of the company we studied.

KEYWORDS
Sociological discourse analysis; research method; qualitative social research; qualitative analysis; culture of devotion

PROCEDURE		DESCRIPTION
PREPARATION OF TEXT ANALYSIS	Tasks immediately after fieldwork	Identification of meaningful themes. Elaboration of positioning maps to identify points of conflict (text and image). Registration of the first intuitions, sensations, ideas and conclusions of the interviews.
	Transcripts	Literal transcription of the interviews. Reading of the transcriptions accompanied by the audios. Inclusion of comments, pauses, movements, movements, participants during the interview.
		Preparation of the profile of the interviewees.
PREPARATION OF THE READING WORK	Ordered reading of text corpus	Creation of a provisional initial reading order for the interviews.
PREPARATION OF THE READING WORK	Literal reading of the text	Reading and literal re-reading of the text, paying attention to changing the usual way of reading. Identification of clues generating peculiarities that lead to conjectures.
DECOMPOSITION AND INTEGRAL APPROACH TO TEXTS	Decomposition into elementary units	Analytical decomposition - elementary units of analysis (headings, themes or categories of analysis or units of direction) for later synthesis.
DECOMPOSITION AND INTEGRAL APPROACH TO TEXTS	Full text approach	Global and integral approximation to the text (integrative approximation).
GENERAL NOTES ON THE TEXTS		Characterization, classification and codification of contents; marking expressions, insights, associations, hypotheses, important elements.

Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo Av 9 de Julho, 2029, 01313-902 S. Paulo - SP Brasil, Tel.: (55 11) 3799-7999, Fax: (55 11) 3799-7871 - São Paulo - SP - Brazil
E-mail: rae@fgv.br

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[1] AUTHORS CONTRIBUTION

Katiuscia Schiemer Vargas worked on the conceptualization and theoretical-methodological approach, conducted the theoretical review and coordinated data collection. Data analysis was performed by Katiuscia Schiemer Vargas and Gilnei Luiz de Moura. The two authors, Katiuscia Schiemer Vargas and Gilnei Luiz de Moura worked together in the writing and final revision of the manuscript.