Organizational identity: a case study in the brazilian cultural context

Derived from shared perceptions about the meaning of the organization, the organizational identity is related to culture. From this assumption, this study aim to understand an organization identity, considering cultural elements present in Brazilian culture. It's about a case study, in which it was verified some factors that contributed to the organizational identification and identity: personal relationships, including paternalism in working relationships. These aspects contributed to produce feelings of safety and affiliation, internalized by organization's members and resulting in a social imaginary, with the symbolic union between organization and individuals. In addition it was also observed an association between personal growth and the growth of the organization, which reinforced the organizational identification and organizational identity.

Organizational identity; organizational culture; organizational identification; culture and identity

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