ABSTRACT
The aim of competitive intelligence is to support decisions taken at a strategic and tactical level by organizations. Competitive Intelligence uses critical success factors in helping define executive and specialists needs when focusing on questions of strategy for their companies. In this sense, this work aims at identifying those critical success factors which give support to the system of competitive intelligence in a Brazilian company. As its methodology, this work was outlined as exploratory research with a case study, using a Brazilian compressor manufacturer as the subject of the research. Initially, a brief theoretical study concerning competitive intelligence and critical success factors is established. Following this, the company itself is presented as the object of the case study and, finally, a list of those success factors that the company considers critical. The research results show that competitive intelligence activity is integrated within the structural and operational model and that critical success factors help the company’s strategic plan on focusing on the competitor.
KEYWORDS
Competitive intelligence system; Critical success factors; Competition strategies