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COMPETENCY-BASED MANAGEMENT AND SUSTAINABLE COMPETITIVE ADVANTAGE IN BANKING ORGANIZATIONS

ABSTRACT

One of the main challenges organizations face today is maintaining a sustainable competitive advantage and surviving in the marketplace. Identifying core competencies and competency-based management has been emerging as a way to competitively improve products and services. This article discusses concepts regarding the development and application of employee’s knowledge, skills and attitudes (competencies). The focus is specifically on banking organizations, which, in recent years, have been undergoing profound methodological and procedural changes, resulting in an increased demand for more capacitated workers who demonstrate a high potential for growth. In order to quickly obtain precise information regarding the frequent economic, social, political and technological transformations of the environment, organizations have been seeking to create favorable conditions to develop, to validate and to apply their employee’s competencies.

KEYWORDS
Management of competencies; Banking organizations; Development of competencies

Editora Mackenzie; Universidade Presbiteriana Mackenzie Rua da Consolação, 896, Edifício Rev. Modesto Carvalhosa, Térreo - Coordenação da RAM, Consolação - São Paulo - SP - Brasil - cep 01302-907 - São Paulo - SP - Brazil
E-mail: revista.adm@mackenzie.br