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RAM. Revista de Administração Mackenzie, Volume: 18, Número: 6, Publicado: 2017
  • Editorial Editorial

    Popadiuk, Silvio
  • PRESENTATION Presentation

    Meirelles, Dimária Silva e; Vargas, Eduardo Raupp de; Mulder, Nanno
  • INCORPORATION OF SERVICES IN NATURAL RESOURCE-INTENSIVE GOODS: DESCRIPTION AND MEASUREMENT Dossier: Research On Services

    VAILLANT, MARCEL; GILLES, ENRIQUE

    Resumo em Inglês:

    ABSTRACT Purpose: To understand how services can add value to the production and exports of NRIGs, in which South American countries have comparative advantages. Originality/value: South American countries play a key role in international markets of the so-called Natural Resource Intensive Goods (NRIGs), particularly, mining and food. It has been discussed that this specialization pattern has disadvantages in terms of economic development, and both policy makers and academia repeatedly sustain the need to search for new international insertion schemes. In this paper, we discuss that one such avenue could be based on these comparative advantages themselves, through Services and in a particular infrastructure. Design/methodology/approach: To measure the relevance of economic infrastructure services on the competitiveness of NRIGs, we develop a sectoral approach using domestic input-output tables for six Latin American countries. In particular, we measure Services value added incorporated in NRIGs, and we also analyse the impacts of productivity changes in infrastructure services on NRIGs producer prices. Findings: Results allow to identify which infrastructure services are more important to each NRIG in each country.
  • INTRA-REGIONAL TRADE IN SERVICES IN SOUTH AMERICA: AN INPUT-OUTPUT APPROACH Dossier: Research On Services

    SÁNCHEZ, SANTACRUZ PEDRO BANACLOCHE

    Resumo em Inglês:

    ABSTRACT Purpose: The growing importance of the services sector is not only a fact in developed countries but is also visible in the South American subcontinent, in terms of Gross Domestic Product share, employment and foreign trade. Taking a closer look at the role of services, the present article analyzes the main linkages in trade in services in the two largest South American economies, namely, Brazil and Argentina. Originality/Value: The recently available South American input-output table provided by United Nations Economic Commission for Latin America and the Caribbean (UN ECLAC). It is a ten-region open model that is used to study two important aspects of trade in services for the two selected economies: first, testing whether the participation of services in total trade increases when the calculation is specified in terms of value added; and second, assessing the role of services in promoting the countries’ exports. Design/methodology/approach: The present research helps to better understand the position of the region as provider and demander of intra-regional services. However, the scarcity of statistics related to trade in services is a limitation that must be solved. The data was obtained from the South American input-output table. A single-regional input-output model was generated for Argentina and Brazil for 2005. Findings: The main findings of the article include that 1. in both economies, the participation of services in foreign trade is higher in terms of value added than under conventional gross trade data, and 2. Argentina is more integrated with the region than Brazil in terms of intra-regional imported services in its exports.
  • INNOVATION IN THE BUSINESS MODEL FROM THE PERSPECTIVE OF DYNAMIC CAPABILITIES: BEMATECH’S CASE Dossier: Research On Services

    VODOVOZ, ELIC; MAY, MÁRCIA RAMOS

    Resumo em Inglês:

    ABSTRACT Purpose: The literature on business models deals with creation and capture of the value obtained through innovation as elements necessary for the continuity of the companies. The concepts inherent in business models demonstrate the operation logics s for the creation of value. To verify how the value creation process occurs, a case study has been carried out based on the change in the business model of Bematech S.A, a Brazilian company from Information Technology (IT) service area. Originality/Value: The theory about business models and dynamic capabilities indicates some connections between these concepts, but this connection lacks practical observation, so the purpose of this article is to understand how innovation occurred in the business model and search, which routines were essential for the value creation in the company ​​Bematech. The phenomenon was observed from the perspective of dynamic capacities. Design/methodology/approach: Based on the reviewed literature, it was decided to conduct in-depth interviews with employees from the strategic planning and IT areas. A graphical representation of the business model was used to capture its structure, the business model canvas. Findings: The results of this study show how dynamic capability and business model connections occur and demonstrate which high-level routines enabled innovations in the Bematech’s business model for value creation and value capture. The study also shows the boundary between dynamic capabilities and the business model.
  • STRENGTHENING KNOWLEDGE BASED SERVICES IN ARGENTINA Dossier: Research On Services

    GAYÁ, ROMINA ELIANA

    Resumo em Inglês:

    ABSTRACT Purpose: This study aims to analyze KBS in Argentina and to identify the main opportunities and challenges in order to make proposals for strengthening KBS exports through improving access to major markets, employment and human capital and indirect exports. Originality/value: This paper contributes to the discussion on KBS exports in Argentina. It provides a sectoral outlook, identifies the main opportunities and challenges and makes proposals for strengthening KBS exports. Design/methodology/approach: This paper examines KBS in Argentina using quantitative and qualitative information, such as statistics from official sources, international organizations and private institutions; literature review; and consultations with the private sector. Findings: There are significant opportunities to develop KBS in Argentina: availability of skilled labor and good communications infrastructure at competitive costs, more political stability and better life quality than other emerging locations. Argentina benefits from a good international reputation in some KBS sectors, such as advertising, audiovisual services and software. Additional efforts are needed in other areas to develop high-value KBS exports. The main challenges to strengthen these activities include human capital formation oriented to services that could face bottlenecks due to labor scarcity, negotiation of trade in service agreements and double taxation agreements and development of indirect exports.
  • ORGANIZATIONAL COMMITMENT: LONGITUDINAL STUDY IN A PUBLIC HIGHER EDUCATION ORGANIZATION Human And Social Management

    FALCE, JEFFERSON LOPES LA; PAIVA, KELY CÉSAR MARTINS DE; MUYLDER, CRISTIANA FERNANDES DE; MORAIS, MARTA MARIA DOS SANTOS

    Resumo em Inglês:

    ABSTRACT Purpose: This article aims to describe and analyze the configuration of organizational commitment in a public higher education organization from 2010 to 2014. These years comprise the period after the change in the direction of the Institution. Originality/value: Although the study of commitment is frequent in academia when a national article base (Spell) and another international study (Scopus) were found, no longitudinal study was found. In this direction, monitoring the commitment for periods of time takes peculiar contours, since the type of work performed within an organization, considering possible management changes, tends to be to establish different links between workers. Design/methodology/approach: The research was descriptive with a methodological triangulation using a case study. It is possible to analyze quantitatively and qualitatively the understanding of the affection in the bases: effective, calculative and normative, according to Meyer and Allen model (1991). Findings: The results indicated a reduction of the effective commitment in the second year of research, and could be related to the change of position of the new direction and, still can verify qualitative and quantitative concerning the change of organizational commitment in the researched years.
  • THE MOTIVATION OF COLLABORATORS IN FAMILY MICRO COMPANIES: CYBERCAFÉ Human And Social Management

    VARGAS-HERNÁNDEZ, JOSÉ G.; ARREOLA-ENRÍQUEZ, JOSÉ ANGEL

    Resumo em Inglês:

    ABSTRACT Purpose: The purpose of this study is to analyze the motivation of collaborators based on the Maslow pyramid, in order to have an approach to the subject of motivation in family micro-businesses, such as cybercafé, where business is income from computer systems and the internet. Originality/value: This paper is original to find solutions to the existent gap in motivating collaborators of micro family business dedicated to the service of renting computers for the Internet. The main implication is to generate proposals for the improvement of labor motivation in the aforementioned family micro-enterprises. Design/methodology/approach: A questionnaire elaborated on the scale of Likert is applied to diagnose motivation and job satisfaction starting from the Maslow pyramid. With a sample of 7 employees, who work in the company mentioned above, the questionnaire was applied to Google forms. Summary of key results: The results presented by the study of job motivation in cybercafé are not favorable to the company, due to the representativeness showed by the “indifferent” option chosen by the employees in the scenarios presented in the questionnaire. This can create uncertainty due to the impartiality or to some extent insecurity in the employee when choosing the option “indifferent”. Findings: Labor motivation in the family micro-business partners may be a little complex to address under the Maslow theory, and in general, that of any models, which have been developed, because of to the environment, in which these family companies are set up and operate.
  • BOOK-TAX DIFFERENCES AND CAPITAL STRUCTURE Strategic Finance

    MARQUES, MARIANA TITOTO; NAKAO, SILVIO HIROSHI; COSTA, PATRÍCIA DE SOUZA

    Resumo em Inglês:

    ABSTRACT Purpose: Thus, the purpose of this study is to verify the relationship between BTD, indebtedness and the cost of capital of Brazilian public companies before and after the adoption of IFRS. Originality/value: The relation between book-tax differences (BTD) and accounting information quality is not a consensus in the literature. This relation can be empirically observed by means of the structure and the cost of capital, due to the related information asymmetry. However, a way to observe this relation more clearly is by means of changes and various economic environments. Design/methodology/approach: The methodology involved panel data analysis from a sample of 1,079 observations for the period of 2005 to 2015. Findings: The results lead to the conclusion that a higher BTD, and thus, lower book-tax conformity, represents higher accounting information quality because lower indebtedness is related to lower informational asymmetry. The results suggest that creditors and investors have different demands for reported information quality and that the volume of capital from investors is more relevant than the level of risk perceived by them.
  • LIQUIDITY COSTS IN EMERGING CORN FUTURES MARKETS Strategic Finance

    TONIN, JULYERME MATHEUS; COSTA, GERALDO; GOMES MARTINES, JOÃO

    Resumo em Inglês:

    ABSTRACT Objective: The present study estimates the liquidity cost of the corn future contract traded on B3 (formerly BM&FBovespa) and compare it to the CME corn future contract, through five implicit bid-ask spread measures. Originality/value: The market microstructure approach, with its focus on high frequency data, reveals characteristics of the emerging agricultural markets (also known as thin markets), which were not evident in studies with daily frequency data. Design/methodology/approach: To analyze the performance of five cost estimators, the data used in our analysis consists of intraday series of future contracts of B3 and CME from September 1, 2015, to August 30, 2016. The methodology adopted includes these estimators: Roll model (1984); Model of Thompson & Waller (1987) model of Choi, Salandro & Shastri (1988);Model of Chu, Ding & Pyun (1996) and the model of Wang, Yau & Baptiste (1997). Findings: The liquidity cost is lower in CME’s future corn market than in B3, and the estimated cost of liquidity in CME’s future corn market is 2 to 3 cents (in R$/60-kgbag) while at BM & F the cost is 6 to 16 cents (in R$/60-kgbag).
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Editora Mackenzie; Universidade Presbiteriana Mackenzie Rua da Consolação, 896, Edifício Rev. Modesto Carvalhosa, Térreo - Coordenação da RAM, Consolação - São Paulo - SP - Brasil - cep 01302-907 - São Paulo - SP - Brazil
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