person Guilherme Ramos
school Fundação Getulio Vargas/ Brazilian School of Public and Business Administration, Rio de Janeiro / RJ - BrazilFundação Getulio VargasBrazilRio de Janeiro, RJ, Brazil Fundação Getulio Vargas/ Brazilian School of Public and Business Administration, Rio de Janeiro / RJ - Brazil
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These authors contributed equally to this work.
person Yan Vieites
school Fundação Getulio Vargas/ Brazilian School of Public and Business Administration, Rio de Janeiro / RJ - BrazilFundação Getulio VargasBrazilRio de Janeiro, RJ, Brazil Fundação Getulio Vargas/ Brazilian School of Public and Business Administration, Rio de Janeiro / RJ - Brazil
*
These authors contributed equally to this work.
person Jorge Jacob
school Columbia University, New York / NY - United States of AmericaColumbia UniversityUSANew York, NY, USA Columbia University, New York / NY - United States of Americaschool University of Virginia, Charlottesville/ VA- United States of AmericaUniversity of VirginiaUSACharlottesville, VA, USA University of Virginia, Charlottesville/ VA- United States of America
person Eduardo B. Andrade
school Fundação Getulio Vargas/ Brazilian School of Public and Business Administration, Rio de Janeiro / RJ - BrazilFundação Getulio VargasBrazilRio de Janeiro, RJ, Brazil Fundação Getulio Vargas/ Brazilian School of Public and Business Administration, Rio de Janeiro / RJ - Brazil
Guilherme Ramos - Master in Business Administration; Ph.D. Student in Business Administration from Brazilian School of Public and Business Administration at Fundação Getulio Vargas. E-mail: guilhermedearamos@yahoo.com.br
Yan Vieites - Master in Business Administration; Ph.D. Candidate in Business Administration from Brazilian School of Public and Business Administration at Fundação Getulio Vargas. E-mail: yan.vieites@gmail.com
Jorge Jacob Ph.D. in Business Administration; Postdoctoral Researcher at Columbia University & University of Virginia. E-mail: jr3815@columbia.edu
Eduardo B. Andrade - Ph.D. in Marketing; Professor of Consumer Psychology from Brazilian School of Public and Business Administration at Fundação Getulio Vargas. E-mail: eduardo.b.andrade@fgv.br
groups*
These authors contributed equally to this work.