Opting for a strategy that produces effective changes in the Brazilian forestry sector requires establishing a shared vision of sustainability which will contribute to consolidating institutions that guide corporate responses. The objective of this study was to identify elements which compose the vision of sustainability for the sector, based on the opinions of several social participants of organizational field. The technique of concept mapping was applied using the CONCEPT SYSTEM program (version 1.75) to process data. The statements generated were grouped into six major themes covering elements of forest management considered environmentally adequate, socially just and economically viable. In composing the vision of sustainability, the participants considered the concept groupings of "Forestry and Society" and "Environmental Conservation" as the most important ones. Responses were compared by sector segments and the level of importance attributed to the elements of the vision was considered as a reflection of the rules, standards and cognitive values held by representatives of economic, social and environmental interests.
Strategic vision; forest certification; environment
