In this paper, we aimed at analyzing the construction process of Grupo Galpão's collective identity. Grupo Galpão is a group of theater actors from Belo Horizonte. It was founded twenty nine years ago. Our goal was to study identity related to the context of cultural industry. In order to perform it, we started from individual level to comprehend collectively shared meanings, basically, considering the group's objectives and structure. Since individual identity is built by discursive practices and since discursive practices are always related to sociolinguistic structures e discursive genres, individual identity is revealed in certain context and in relation to other identities, individual or collective ones. In this research, we understand that interaction spaces defined by collective identities may limit the expression of individual identities. However, occasionally, an individual can be able to transform him/herself and actively transform spaces where domination relationships take place. In order to get inside Grupo Galpão's quotidian reality, the researcher collect data during twelve months, including observations and in depth interviews. By the end, we highlight Grupo Galpão's identitary aspects that demonstrate the group's current stability. On the other hand, results also reveal some tension between the rationality of the cultural goods market and the rationality inherent of authentic arts production.
identity; discursive practices; collective identity; theater group
