Masculinidades dissidentes na copa do mundo do jornal “Folha de São Paulo”

ABSTRACT

This article takes the publications of Folha de São Paulo as empirical material to analyze representations of dissident masculinities in relation to the sports results of the Brazilian team in the World Cup / 2014. Methodologically, the representations of non-heterocentered masculinities were articulated chronologically to the results of the games and analyzed based on post-structuralist approaches to Gender. As a result, insufficient sporting performance seems to have been a marker of the emergence of dissidents who, in tones of mockery, would serve to regulate conduct, reinforce gender hierarchies and produce feelings of social justice, reiterating as an effect, the male and heteronormative matrix in football.

Keywords:
Deviant Manliness; Folha de São Paulo; Football; Gender