According to Umberto Eco, a characteristic of Kitsch is to constitute "an easy means of cultural affirmation for a public who deceives itself, believing it consumes an original representation of the world while, in truth, it only enjoys a secondary mimic of the primary force of images." This paper develops an understanding of the political Kitsch, pointing that, in the era of electronic media, political discourse must use distinction signs that mark its differences relative to current expressive forms in the media and giving the audience the impression of seeing "high politics", associated to the "debate of ideas" and deep discussion.
Kitsch; political discourse; political representation; media and politics; political aesthetics