This paper aims at exploring part of the work of the Canadian sociologist Erving Goffman, especially his dealing with the relations of power in the daily life. This theme is diffusely found all around his work, thus highlighting a political perspective of the social interaction order. Two books are particularly analyzed: The presentation of self in everyday life (1959) and Gender advertisements (1979), where themes such as "status definition," "social coercion," "gender," and "media" are therefore approached.
Erving Goffman; Poder; Everyday