This paper is based on recent research which seeks to understand some of the ways in which university subjects are at present constituted drawing upon the University Entrance (Vestibular) sections in the Zero Hora newspaper. We consider that the production of school curricula emerges from a network of relations of educability and governmentality. Thus, we understand that the statements which appear in the print-based media produce meanings for the production of the subjects as well as for contemporary school practices, resulting perhaps in the elaboration of a 'curriculum of conquest'. This curricular configuration leads to individualisation and to making these subjects accountable, mediated by the production of a consumerist agenda, which places access to university knowledge in the individual field, obtained through tough competition in which responsibilities are private. From the theoretical standpoint our analysis is inspired by the studies of the philosopher Michel Foucault.
education; conquest; governmentality; University Entrance Sections of the newspaper Zero Hora (Vestibular/ZH); Michel Foucault