ABSTRACT
This documentary research aims to identify imagery in teaching expressed / disseminated in the Rita series (Netflix, by streaming), whose main character is a teacher. From the analysis, the imagery in teaching emerged: solitary and individualized; temporized, regulated and routinized; conflictive; technical; apart from social debate and with traditional pedagogical practices; subjected to authoritarian, competitive, threatening, disciplinary and punitive relationships. Such imagery correspond to old teaching concepts (such as vocation and craft) and to a teaching socialization marked by feminization - as opposed to contemporary forms of teaching and the idea of teaching as a profession. The approach considers the context of the digital culture that focuses on the forms of perception and representation of teaching in the public space of education, expressing/disseminating the imagery that clutter the social debate of teaching professionalization.
KEYWORDS
teaching professionalization; teacher education; teaching work; teaching socialization; digital culture