This study aims to identify different approaches to plagiarism, to compare the approaches of the best universities in the world with Brazilian universities, submit a proposal for coping with plagiarism in Brazil. We conducted a descriptive research document with a non-probability sample drawn from the intentional Webometrics Ranking of World Universities. It was found that the universities in Oceania, Europe and America plagiarism is tackled diverse and comprehensive, involving institutional arrangements, preventive, diagnostic and corrective. It was found that in Brazilian universities, the subject is not approached. Proposes the following actions: institutional performance in the development of academic integrity, definition and dissemination of institutional policy, presentation of content related to plagiarism in the home page of the Brazilian universities, integrating the study of academic writing and plagiarism on the grid of specific courses higher.
plagiarism; addressing university; measures of coping