The influence of the technology-organization-environment framework and strategic orientation on cloud computing use, enterprise mobility, and performance

Picoto, Winnie Ng; Crespo, Nuno Fernandes; Carvalho, Filipa Kahn

doi:10.7819/rbgn.v23i2.4105

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Article • Rev. Bras. Gest. Neg. (Online) 23 (02) • Apr-Jun 2021 • https://doi.org/10.7819/rbgn.v23i2.4105 copy

The influence of the technology-organization-environment framework and strategic orientation on cloud computing use, enterprise mobility, and performance

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

Purpose:

The objective of this paper is threefold. It aims i) to identify the antecedents of the use of cloud computing, ii) to understand the effect of the use of cloud computing together with strategic orientations on enterprise mobility, and iii) to comprehend the effect of the use of cloud computing and enterprise mobility on organizational performance.

Theoretical framework:

This paper builds on the technology-organization-environment framework and on previous studies of enterprise mobility to propose a comprehensive research model to analyze cloud computing adoption and usage. In addition, the strategic orientation framework is applied as support for a reorientation of strategy toward enterprise mobility.

Design/methodology/approach:

We developed a questionnaire and collected data from 137 Portuguese organizations that are using cloud computing. The data collected were then analyzed through partial least squares (PLS-SEM).

Findings:

The results indicate that convenience, compatibility, and organizational confidence are significant antecedents of the use of cloud computing. Moreover, cloud computing usage, innovation orientation, and entrepreneurial orientation have a positive effect on enterprise mobility.

Research Practical & Social implications:

This study contributes to this field of research, since it contains the first research model to integrate cloud computing usage, enterprise mobility and strategic orientation, confirming the relationship between those constructs. As practical implications, the results show that greater usage of both cloud computing and organizational mobility is important to achieve superior levels of organizational performance.

Originality/value:

This paper proposes an integrative model to analyze the use of cloud computing by organizations, in terms of its antecedents and impacts on firm performance and enterprise mobility.

Keywords:
cloud computing use; organizational mobility; innovation orientation; entrepreneurial orientation; TOE framework

Characteristic	Freq.	%	Characteristic	Freq.	%
Number of employees	Freq.	%	Number of IT staff	Freq.	%
Less than 10	23	16.8%	No IT staff	11	8.0%
10-25	27	19.7%	1-2	60	43.8%
26-50	19	13.9%	3-10	34	24.8%
51-100	16	11.7%	11-50	19	13.9%
101-250	23	16.8%	>51	13	9.5%
>250	29	21.2%

Sector			Respondent’s Position
Primary Activities	2	1.5%	CEO. President. Manager. or Owner	35	25.5%
Commerce	20	14.6%	IT Director or Head of IT	60	43.8%
Hospitality and Restaurants	15	10.9%	Director of other areas	21	15.3%
Manufacturing	4	2.9%	Others	21	15.3%
Transportation	5	3.6%	Respondent’s Educational Level
Services	57	41.6%	Middle school or less	2	1.5%
Other Industries	34	24.8%	High school	21	15.3%
			Bachelor’s or professional degree	21	15.3%
			Licenciate degree	60	43.8%
			Post-graduate or master’s degree	33	24.1%

Construct	CP	Comp	Conv	EO	ITkw	IO	LoI	OC	EM	Perf	UCC	TiS
Competitive Pressure (CP)	0.79	0.39	0.55	0.27	0.29	0.33	0.46	0.78	0.44	0.20	0.39	0.43
Compatibility (Comp)	0.35	0.93	0.75	0.47	0.62	0.48	0.04	0.53	0.75	0.31	0.72	0.56
Convenience (Conv)	0.50	0.70	0.94	0.37	0.61	0.50	0.18	0.69	0.71	0.41	0.79	0.79
Entrepreneurial Orientation (EO)	0.25	0.44	0.35	0.81	0.54	0.74	0.19	0.54	0.68	0.60	0.52	0.34
IT Know-How (ITkw)	0.30	0.60	0.60	0.52	0.89	0.49	0.04	0.63	0.60	0.39	0.57	0.55
Innovation Orientation (IO)	0.32	0.45	0.46	0.71	0.49	0.95	0.11	0.54	0.67	0.61	0.48	0.46
Lack of Interoperability (LoI)	0.34	-0.02	0.15	0.17	-0.01	0.10	0.91	0.18	0.17	0.17	0.06	0.22
Organizational Confidence (OC)	0.68	0.42	0.58	0.47	0.53	0.45	0.19	0.90	0.62	0.40	0.65	0.54
Enterprise Mobility (EM)	0.35	0.61	0.58	0.57	0.52	0.55	0.10	0.46	0.74	0.58	0.86	0.67
Performance (Perf)	0.20	0.30	0.38	0.58	0.38	0.58	0.16	0.35	0.48	0.92	0.47	0.51
Use of Cloud Computing (UCC)	0.35	0.65	0.72	0.47	0.54	0.431	0.05	0.52	0.66	0.41	0.87	0.65
Trust in Supplier (TiS)	0.39	0.52	0.74	0.33	0.54	0.44	0.19	0.45	0.56	0.48	0.62	0.89
Cronbach’s Alpha (α)	0.72	0.92	0.93	0.88	0.94	0.94	0.80	0.76	0.72	0.95	0.84	0.94
Composite Reliability (CR)	0.84	0.95	0.95	0.92	0.95	0.96	0.91	0.91	0.83	0.96	0.90	0.96
Average Variance Extracted (AVE)	0.63	0.86	0.88	0.68	0.79	0.90	0.83	0.83	0.55	0.84	0.76	0.78

CONSTRUCT / indicator	Loadings
LACK OF INTEROPERABILITY α=0.89/CR=0.83/AVE=0.62
Lack of interoperability between the new cloud computing applications and the previously existing systems.	0.903
Difficulties regarding the integration of cloud computing applications into the existing applications and systems. *	-
Lack of interoperability between the new cloud computing applications and the business partners (suppliers, customers, etc.).	0.919
CONVENIENCE α=0.93/CR=0.95/AVE=0.87
My organization values the convenience of cloud computing.	0.909
Cloud computing services are an efficient way to manage time in my organization.	0.949
The convenience of the cloud computing services that my organization uses can help to avoid some mistakes.	0.947
COMPATIBILITY α=0.92/CR=0.95/AVE=0.86
Cloud computing is compatible with the existing business processes in my organization.	0.932
Cloud computing is compatible with the organizational culture of my organization.	0.922
Cloud computing is compatible with the existing information infrastructure in my organization.	0.932
ORGANIZATIONAL CONFIDENCE α=0.76/CR=0.86/AVE=0.67
My organization is confident in being a pioneering user of cloud computing services.	0.898
The workers in my organization feel that learning to use new cloud computing services is exciting.	0.874
The workers in my organization are not worried about irreparable mistakes they can commit when using cloud computing services.	0.665
The workers in my organization are worried about losing important information if they access to wrong files/services. *	-
IT KNOW-HOW α=0.94/CR=0.95/AVE=0.79
My organization is familiar with cloud computing services.	0.902
My organization knows a lot about cloud computing services.	0.913
My organization is familiar with the characteristics of cloud computing services that are relevant to the business.	0.915
My organization usually reads information brochures about the supplier of cloud computing services.	0.858
My organization usually reads information brochures about several suppliers of cloud computing services.	0.851
TRUST IN SUPPLIER α=0.94/CR=0.96/AVE=0.78
My organization thinks that the supplier of cloud computing services is trustworthy.	0.869
My organization thinks that the supplier of cloud computing services will do everything in their capacity to protect the subscribers’ rights.	0.921
My organization thinks that the supplier of cloud computing services will do everything to guarantee the business operations of their users.	0.937
My organization thinks that the supplier of cloud computing services is capable of overcoming all kinds of technical difficulties.	0.857
My organization thinks that the supplier of cloud computing services will do everything to help users if problems arise.	0.859
My organization believes that certain technical procedures exist to protect personal/business information	0.862
COMPETITIVE PRESSURE α=0.72/CR=0.84/AVE=0.63
My organization had to suffer from competitive pressure in order to adopt cloud computing.	0.702
My organization would have been at a competitive disadvantage if it had not adopted cloud computing.	0.846
ITC plays a major role in the competitiveness of the industry.	0.826
ENTREPRENEURIAL ORIENTATION α=0.88/CR=0.92/AVE=0.68
Concerning competitors, my organization typically initiates actions which competitors then respond to.	0.783
Concerning competitors, my organization is very often the first business to introduce new products/services, administrative techniques, operating technologies, etc.	0.853
In general, the top managers of my organization have a strong tendency to be ahead of others in introducing novel ideas or products.	0.878
In general, the top managers of my organization favor a strong emphasis on R&D, technological leadership, and innovations.	0.862
My organization introduced many new lines of products/services in the past 3 years.	0.841
Changes in the organization’s product or service lines have usually been quite dramatic.	0.789
There is a strong proclivity for high risk projects (with chances of very high returns).	0.732
Owing to the nature of the environment, bold, wide-ranging acts are necessary to achieve the firm’s objectives.	0.758
When confronted with decisions involving uncertainty, my firm typically adopts a bold posture in order to maximize the probability of exploiting opportunities.	0.781
INNOVATION ORIENTATION α=0.94/CR=0.96/AVE=0.90
Our company pays close attention to innovation.	0.933
Our company emphasizes the need for innovation for development.	0.964
Our company promotes the need for development and the utilization of new resources.	0.946
ENTERPRISE MOBILITY α=0.72/CR=0.83/AVE=0.55
The existing mobile applications in my organization are electronically integrated with my database and information systems.	0.657
The workers in my organization regularly need to work in different places and “on the move”.	0.812
Informational delays can significantly affect the performance of some tasks.	0.772
The performance of some tasks can be negatively affected if they need to be executed at another time or in another place.	0.713
USE OF CLOUD COMPUTING α=0.83/CR=0.90/AVE=0.76
Cloud computing supports the workers of my organization in their tasks outside the office.	0.914
Cloud computing supports the immediate work of the employees, when necessary.	0.927
The internal processes of my organization are conducted through the platforms provided by cloud computing.	0.757
PERFORMANCE α=0.95/CR=0.96/AVE=0.84
Helps to increase sales.	0.916
Helps to reduce costs.	0.876
Helps to reduce administrative work.	0.942
Helps to collect and analyze data faster.	0.909
Positively affects the value of my organization’s brands and partnerships.	0.929

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[1] Responsible Editor:

Prof. Dr. João Maurício Boaventura