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Revista Brasileira de Gestão de Negócios, Volume: 25, Issue: 3, Published: 2023
  • Exploring hidden topics on hotel Facebook fan pages before and during the COVID-19 crisis Article

    Rabadán-Martín, Inmaculada; Aguado-Correa, Francisco; Padilla-Garrido, Nuria

    Abstract in English:

    Abstract Purpose This study analyzes the way that firm-generated content (FGC) was adapted in the accommodation sector through hotel chains' Facebook posts at a time of crisis. Specifically, this research aims to: (1) explore hidden topics in hotel chains' FGC; (2) classify topics according to their promotional or non-promotional content; and (3) compare topics during the first months of the COVID-19 crisis and the same months of 2019. Theoretical framework The method/theoretical approach used in this research is social network analysis. Design/methodology/approach We used content analysis to examine 1,317 Facebook posts from the five hotel chains with the greatest presence in Spain. NodeXL software was used to create a semantic network to reveal the relationships between the ideas embedded in the text collection. Findings 14 latent topics were found in each period, including promotional and non-promotional content. Non-promotional topics increased from one third in 2019 to more than half in 2020, and the most relevant topic in 2020 was “Competitions”. Practical & social implications of the research The findings of our study suggest that during the pandemic, unlike other crises, hotel chains used Facebook to accompany users, entertain them, and maintain the emotional connection with the brand, responding to societal demands. Originality/value This study is novel not only because of its focus on FGC in the tourist accommodation sector, but also because it uses semantic network analysis to study the way in which firms make use of social media in crisis situations.
  • Antecedents and consequences of brand tribes in sports organizations: the role of brand personality dimensions Article

    Nagore, Carlos; Aldas-Manzano, Joaquin; Curras-Perez, Rafael

    Abstract in English:

    Abstract Purpose This study examines how the brand personality dimensions of a sports brand organization influence brand tribalism, and the subsequent effects of tribalism on three consumer behavioral responses: loyalty, WOM, and recruitment. Theoretical framework We base our conceptualization of sports brand personality on Tsiotsou’s (2012) model of brand personality, with five dimensions: competitiveness, prestige, morality, authenticity, and credibility. The study also uses Taute and Sierra’s (2014) model of brand tribalism, with four dimensions: lineage, social structure, sense of community, and defense of the tribe. Design/methodology/approach We present a theoretical model estimated using data from a sample of 1,662 soccer fans of Spanish LaLiga clubs. The model is estimated using the PLS algorithm. Findings We show that brand morality, prestige, and competitiveness have a positive influence on brand tribalism, while brand credibility and authenticity have a negative or non-significant influence on tribalism. Our results also support the notion that sports brand tribalism encourages fans to be more loyal and to engage in more positive WOM and recruitment behaviors. Practical & social implications of research Managers should focus on improving the perceived morality (sustainable and socially responsible behaviors), prestige, and competitiveness of the sports brand. Originality/value We show which dimensions of a sports brand personality influence brand tribalism, and its subsequent behavioral effects.
  • The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity Article

    Santos, Silvia Spagnol Simi dos; Carvalho, Carlos Eduardo

    Abstract in English:

    Abstract Purpose This study focuses on how the interplay between an advertising firm's absorptive capacity (ACAP) and the use of big data/social media analytics contributes to the performance of advertising campaigns. Theoretical framework This study extends the theory of the resource and knowledge based views, and that of dynamic capabilities, exploring absorptive capacity in a new context - the advertising industry and the performance of campaigns in Brazil. The influence of the use of external knowledge of big data analytics and social media analytics on the performance of cross-media advertising campaigns in the search for competitive advantage is analyzed. Design/methodology/approach This study uses structural equation modeling in a sample of 335 advertising agencies (335 questionnaires in all regions of Brazil). Findings We find that social media analysis led to better performance of advertising campaigns, unlike big data analytics, which was not significant Practical & social implications of research Questions are raised by highlighting the integrative nature of absorptive capacity and how its components (acquisition, assimilation, transformation, and exploitation) relate to the performance of advertising campaigns. Originality/value The application of a model to advertising firms is presented, which differs from other industries in its operationalization, pointing out critical theoretical and practical implications.
  • Micro-entrepreneurs in the creative industry: how resilience overcomes the impacts of the pandemic Article

    Lessa, Patrick Wendell Barbosa; Gondim-Matos, Beatriz; Valdevino, Antonio Messias

    Abstract in English:

    Abstract Purpose This study aims to understand the resilience process through the initiatives of micro-entrepreneurs at a creative fair to deal with an external shock context. Theoretical framework The study is based on the resilience lens and seeks to add new reflections on this lens in the context of social commerce. Design/methodology/approach A case study was conducted on the changes brought about by COVID-19 in the creative industry. Interviews were carried out with micro-entrepreneurs in Crato, in the state of Ceará, Brazil. In addition, regional decrees were collected to analyze how micro-entrepreneurs reacted to the implementation of measures against the spread of COVID-19. Findings It was possible to create a framework that reflects how micro-entrepreneurs saw the trade fair before the pandemic and their resilient and adaptable attitudes to overcome external shocks and sell their products through social commerce on the Internet. Practical & social implications of research This study develops new reflections on resilience and the role of social commerce, in addition to filling gaps in the understanding of micro-entrepreneurs’ resilience. In addition, this study can help micro-entrepreneurs understand how social commerce can help develop their businesses. Originality/value This article managed to fill some gaps about the resilience of micro-entrepreneurs in the creative industry. It also showed that social media were used to overcome the external shocks caused by COVID-19. However, the physical space is still important for this type of market, even during a pandemic.
  • Perception of organizational justice and home office work performance: influence of affective commitment Article

    Martins, Andreia Dulce; Euzebio, Larissa Dalla Corte; Beuren, Ilse Maria

    Abstract in English:

    Abstract Purpose This article examines the effect of perceived organizational justice on home office work performance, mediated by affective commitment. Theoretical framework The theoretical lens used to support this research is organizational justice, in its distributive, procedural, and interactional dimensions. Design/methodology/approach A single entity survey was carried out in a credit union, and structural equation modeling was used to analyze the 112 valid responses. Findings The results reveal that the perception of distributive justice has a significant effect on home office work performance, in contrast to perceptions of procedural and interactional justice. Perceptions of distributive and procedural justice had a significant effect on affective commitment, but interactional justice did not. Nevertheless, affective commitment does not seem to influence home office work performance, and no mediating effect of affective commitment was confirmed. Thus, the findings suggest that home office work increased the perception of distributive justice and decreased affective commitment to the credit union studied, given that it did not have a significant effect on job performance. Practical & social implications of research The study confirms the effect of distributive and procedural justice, but not of interactional justice, on affective commitment, and does not confirm the influence of commitment. Originality/value Based on the literature, the relationship between the dimensions of organizational justice and home office work performance was examined. The findings encourage actions to promote perceptions of justice and increase the level of affective commitment in the credit union studied.
  • Women founders of startups: an examination through the prism of the queen bee phenomenon Article

    Grangeiro, Rebeca da Rocha; Gomes Neto, Manoel Bastos

    Abstract in English:

    Abstract Purpose To analyze the adherence to queen bee phenomenon (QBP) attitudes among women founders and co-founders of startups. Theoretical framework We used the three dimensions of the QBP to understand how female founders of startups relate to other women in the work environment and how they deal with the male professional culture in which they are embedded. We also used the gender career literature to understand cooperative relationships between women. Design/methodology/approach Our research approach is characterized as qualitative. We employed semi-structured interviews with 30 women founders of startups. We used the abductive analytical procedure. The authors carried out the coding process independently and we obtained adequate reliability values in the coding procedures. Findings The participants stated that they assimilated male traits. However, they did not distance themselves from their gender identity group. Nor did they legitimize the gender hierarchy. Thus, we rejected our assumption that women founders of startups exhibit strong QBP adherence. Practical & social implications of research This study contributes to the theoretical advancement of the QBP by analyzing a male context where QB attitudes are not salient. At the same time, we suggest gender bias awareness as a variable that impacts QB attitudes. Although cooperation among women reduces QB attitudes, it does not reduce gender inequality in the workplace. Thus, in terms of social implications, we reinforce the need for structural changes to achieve gender equality. Originality/value The relationship between women has been scarcely studied in the startup context, and we found no studies that analyzed female founders of startups through the prism of the QBP.
  • Testing the contributions of outside directors: should family firms respond differently? Article

    Mesnik, Samy Sznajder; Gama, Marina Amado Bahia; Carneiro, Jorge Manoel Teixeira

    Abstract in English:

    Abstract Purpose This paper demonstrates that the effects of the presence of outside directors on the board of directors can be different across family vs. non-family firms, regarding the financial performance. We propose that the presence of outside directors in the board is relevant to explain the performance of family firms, because they better deal with mechanisms that reduce the type II agency conflicts. Theoretical framework Based on agency theory and its derivatives, we capture the specificities of family firms relative to non-family firms. Design/methodology/approach Drawing from an extensive and updated database of over 370 publicly listed companies in Brazil, this study conducted panel data regressions with fixed effects on three different response variables, in order to have a broader perspective and reduce the bias of the results. Moreover, we performed robustness tests with different measurement methods. In addition, we tested the selection of variables by addressing both internal and external validity criteria, in addition to convergent and nomological validity, according to the literature. Findings The empirical results indicate that there is a relationship between board independence and short-term financial performance for a cohort of family firms. Practical & social implications of research This research contributes to various stakeholders by providing relevant insights about an important ESG criterion, which opens up a path for further studies. Originality/value - This is a novel approach to relevant phenomena from the perspective of family firms compared to non-family firms. Also, this paper deepens the study of family businesses and considers different cohorts of firms.
  • Circular economy adoption by European small and medium-sized enterprises: influence on firm performance Article

    Rosa, Bruna Oliveira; Paula, Fábio de Oliveira

    Abstract in English:

    Abstract Purpose This study aims to analyze the elements that influence the adoption of circular economy (CE) activities by European small and medium enterprises (SMEs) and how these activities affect firm performance, following a multi-level approach. Theoretical framework To improve essential transformations, CE implementation must take place simultaneously in the micro, meso, and macro systems (multi-level approach); this is necessary to help underscore the holistic, systemic change that the CE requires. Furthermore, it is hard for SMEs to visualize the economic benefits, as the implementation of CE practices often involves making additional investments that SMEs may not consider profitable. Design/methodology/approach We developed seven hypotheses and a theoretical model based on the literature review to answer the research question. The model and hypotheses were tested using the path analysis method, applying the model to a sample of 4,550 European SMEs. Our empirical analysis uses data from the Flash Eurobarometer 441 (European SMEs and the Circular Economy) and the 2016 EUROSTAT database. Findings The results support the idea that the financial impact of adopting a CE is positive and is affected by the level of national economic and environmental performance. Practical & social implications of research By connecting the emergence of the CE to the national context, our study highlights the importance of considering macro-level factors when analyzing the impact of CE adoption on firm performance. Public direct investment policies, especially in countries with higher economic performance rates where firms operate at a higher level of competitiveness, can improve firm performance indicators and make CE adoption more attractive. Originality/value Studies on the exploration of the CE have a predominance of qualitative research with a single case; however, as the CE is a practice-oriented paradigm, the use of a quantitative methodology has become crucial to research articles in this field. This paper develops frameworks and metrics for assessing the CE at the country, industry, and firm levels using a quantitative methodology.
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