The present article discusses the rising and consolidation of one of the most expressive pioneer zones of the State of Sao Paulo, the northwest, accentuating the importance earned by regional press on the first decades of the 20th century. Amongst several topics lined daily by local newspapers, women's issues were one of the most recurring ones, as women were becoming the target audience of an educational and "civilizing" process, perpetrated by local press, as demonstrated over this text.
gender; press; Northwest of São Paulo
