The Pleasures of Manly Flesh: The Media Fabrication of Homoerotic Delight in Brazil During the Civil-Military Dictatorship

This text analyzes the emergence of beauty standards for the male body, especially about skin color, published in Rose magazine, a pioneering publication of male nudes circulating in Brazil, in the 1970s-80s. 27 editions of the periodical were selected for analysis and it was noticed that the physical type produced as attractive and desirable differs from that made at the end of the 20th century and nowadays. It was also noticed that black models were barely visible in the magazine, which sparked a discussion about a history of beauty. This analysis is based on studies on masculinities and the methodology was built from the overlap between History and the Press.

Keywords:
History of Male Beauty; Body; Masculinity