The article deals with yhe links between advertising, politics and historical counsciousness. My research examines the advertises produced by public and private institutions published in national magazines during the period called "milagre econômico" (1970's). Three main themes were selected: the subject, the time and the space related to the Brazilian nation. Here, I will only discuss the first theme - Brazil as subject - relating the advertises to the statements of common people of the period.
History and teaching; historical counsciousness; national identity