Abstract: This article is centered on guidelines and actions of the Indústria e Comércio de Minérios SA (Icomi) in the educational field. Icomi is a mining company that for more than four decades extracted and sold manganese from Serra do Navio, in the center of the current State of Amapá, located in the extreme North of Brazil. The main source of the research was the company's monthly magazine called Icomi-Notícias, from 1964 to 1967. When we related the texts (articles) and the context (opening of new fronts for the exploration of Amazonian natural resources), it was possible to understand that the education was thought and conducted in the company towns of Icomi as a strategy of formation of a new type of man and local society. The centrality of work and professional specialization were perceived as pillars of a new way of life to be forged. In order to reach this goal, Icomi has built two schools and two training centers. It also promoted professional courses, granted scholarships, among other actions. In addition, the company used to encourage, through the published texts in the magazine, the engagement of the workers in this démarche.
Keywords:
Fordism; Icomi-Notícias Magazine; Amapá