Spanish for Tourism Textbooks: A SWOT Analysis to Determine their Present and Future

Urbieta, Alexandra Santamaría; Peñalver, Elena Alcalde

doi:10.1590/1984-6398202221310

Alexandra Santamaría Urbieta

Universidad Internacional de la Rioja (UNIR), Madrid, Madrid / España alexandra.santamaria@unir.net

http://orcid.org/0000-0003-0935-0616

Elena Alcalde Peñalver

University of Alcalá (UAH), Alcalá, Madrid / España e.alcalde@uah.es

http://orcid.org/0000-0002-1606-4792

1	The textbook includes activities that promote group work and collaborative tasks.
2	The textbook includes a variety of activities to practice writing.
3	The textbook includes a variety of activities to practice listening.
4	The textbook includes a variety of activities to practice reading.
5	The textbook includes a variety of activities to practice speaking.
6	The textbook includes a variety of activities to practice interaction (oral and written).
7	The textbook includes a variety of activities to practice mediation (oral and written).
8	The textbook promotes the autonomous learning process of students.
9	The textbook includes clearly stated objectives.
10	The textbook includes tools to assess students’ own learning process.
11	The organization and structure of the textbook help students find information.
12	The organization and structure of the textbook help teachers find information.
13	The textbook includes extra materials (digital book, audio, website, activity book, etc.)
14	The textbook includes activities for different learning speeds.
15	The textbook includes grammar structures according to the level.
16	The textbook includes activities that promote the use of ICTs (websites, mainly).
17	The textbook includes spelling-focused contents and activities.
18	The textbook includes diatopic variations of the vocabulary.
19	The textbook includes pronunciation activities (takes into account different accents).

	Publishing House	Title	Year	Level
T1	Edelsa (Anaya)	Entorno turístico	2016	B1
T2	Edinumen	Temas de turismo	2008	B2
T3	Enclave ELE	Español para profesionales. Turismo y hostelería.	2010	Al-A2
T4		Bienvenidos. Español para profesionales. Turismo y hostelería.	2010	B1
T5		Bienvenidos. Español para profesionales. Turismo y hostelería.	2010	B2-C1
T6		Profesionales del turismo	2018	B1-B2
T7		Bienvenidos de nuevo. Español para profesionales. Turismo y hostelería	*2017*	*A1-A2*
T8	*SGEL*	Turismo	*2018*	*A1-A2*
T9		Turismo	*2019*	B1
*T10*		Cinco estrellas	2009	B1-B2

Textbooks analysed		T1	T2	T3	T4	T5	T6	T7	T8	T9	T10	Total
GENERAL ITEMS
1	The textbook includes activities that promote group work and collaborative tasks.	1	1	1	1	1	1	1	1	1	1	10
2	The textbook includes a variety of activities to practice writing.	1	1	1	1	1	1	1	1	1	1	10
3	The textbook includes a variety of activities to practice listening.	1		1	1	1	1	1	1	1	1	9
4	The textbook includes a variety of activities to practice reading.	1	1	1	1	1	1	1	1	1	1	10
5	The textbook includes a variety of activities to practice speaking.	1	1	1	1	1	1	1	1	1	1	10
6	The textbook includes a variety of activities to practice interaction (oral and written).	1	1	1	1	1	1	1	1	1	1	9
7	The textbook includes a variety of activities to practice mediation (oral and written).			1	1						1	3
8	The textbook promotes the autonomous learning process of students.	1	1	1	1	1	1	1	1	1	1	10
9	The textbook includes clearly stated objectives.	1		1	1	1	1	1	1	1	1	9
10	The textbook includes tools to assess students’ own learning process.				1		1					2
11	The organization and structure of the textbook help students find information.	1		1	1	1	1	1	1	1	1	9
12	The organization and structure of the textbook help teachers find information.	1		1	1	1	1	1	1	1	1	9
13	The textbook includes extra materials (digital book, audio, website, activity book, etc.)	1		1	1	1	1	1	1	1	1	9
14	The textbook includes activities for different learning speeds.						1				1	2
15	The textbook includes grammar structures according to the level.	1		1	1	1	1	1	1	1	1	9
16	The textbook includes activities that promote the use of ICTs (websites, mainly).	1		1	1	1		1			1	6
17	The textbook includes spelling-focused contents and activities.				1	1	1		1	1		5
18	The textbook includes diatopic variations of the vocabulary.					1					1	2
19	The textbook includes pronunciation activities (takes into account different accents).			1			1		1	1		4
SPANISH FOR TOURISM ITEMS
1	The textbook includes authentic oral texts related to tourism.						1	1				2
2	The textbook includes authentic written texts related to tourism.	1	1	1	1	1	1	1			1	8
3	The textbook includes updated tourist topics.	1						1				2
4	The textbook includes authentic photographs and pictograms related to tourism.	1	1	1	1	1	1	1	1	1	1	10
5	The textbook includes specific vocabulary related to tourism.	1	1	1	1	1	1	1	1	1	1	10
6	The textbook includes contextualized activities in the context of tourism.	1	1	1	1	1	1	1	1	1	1	10
7	The textbook includes cultural aspects of each Spanish-speaking region (including South America).	1			1	1	1		1		1	6
*Total points of each textbook*		19	10	19	21	20	22	19	18	17	21

Strengths. Internal analysis.	Weaknesses. Internal analysis.
Which competitive factors does this textbook include that others do not?	Which factors could be perceived by both teachers and students as disadvantages?

Which factors could be perceived by both teachers and students as advantages?	Which factors could reduce the success of the coursebook?
Opportunities. External analysis.	Threats. External analysis.
Which are the new tendencies in the Spanish for tourism language teaching field?	Which changes are happening in the Spanish language teaching field that could be seen as threats to the existence of these textbooks?

Is Spanish for Tourism a field that needs more materials?	Could new and improved textbooks for Spanish for tourism see the light?

Strengths. Internal analysis.
Which competitive factors does this textbook include that others do not?	GENERAL	Wide variety of activities to develop all basic skills (reading, writing, listening and speaking).
		Some activities to work on complex skills (interaction).
		Clear and organized structure of units (for both teachers and students).
Which factors could be perceived by both teachers and students as advantages?		Extra materials that engage students in the learning process and offer the possibility of promoting the autonomous learning process.
		Wide variety of grammar activities.
		Activities that promote the use of new technologies.
	SPANISH FOR TOURISM	Authentic written texts
		Specific vocabulary related to tourism
		Contextualized activities in the context of tourism
		Authentic photographs and pictograms
		Cultural aspects of each Spanish-speaking region and country

Weaknesses. Internal analysis.
Which factors could be perceived by both teachers and students as disadvantages?	GENERAL	Lack of mediation activities (written and oral).
		Lack of tools to assess students’ learning process.
		Lack of activities for different learning speeds.
		Lack of activities and contents spelling focused.
Which factors could reduce the success of the coursebook?		Lack of pronunciation activities and contents.
Which factors could reduce the success of the coursebook?		Lack of diatopic variations of the vocabulary
	SPANISH FOR TOURISM	Lack of authentic oral texts.
	SPANISH FOR TOURISM	Lack of updated tourist topics.

	WEB APPLICATIONS
Speaking	Flipgrid, Vocaroo
Authentic oral texts	YouTube, Edpuzzle, Lyricstraining
Writing	Social networks (Facebook, Instagram, Twitter)
Authentic written texts	Official tourist websites
Pronunciation	Flipgrid, Vocaroo, YouTube
Online group work	Spatial Chat
Updated tourist topics	Newspapers, official tourist websites
Motivation	Kahoot!, Nearpod, Wooclap, Pear Deck, Genially, Canva
Autonomous learning	Quizziz, Educaplay, Flippity, Quizlet, Liveworksheets
Different learning speeds	Quizziz, Educaplay, Flippity, Quizlet, Liveworksheets
Spelling practice	Quizlet, YouTube
Authentic and updated Photographs	Google
Spanish Culture	YouTube, Google
Vocabulary	Official tourist websites, Quizlet, Liveworksheets, Quizziz

[TFN1] Source: prepared by the authors

1	The textbook includes authentic oral texts related to *.
2	The textbook includes authentic written texts related to *.
3	The textbook includes updated *topics.
4	The textbook includes authentic photographs and pictograms related to *.
5	The textbook includes specific vocabulary related to *.
6	The textbook includes contextualized activities in the context of *.
7	The textbook includes cultural aspects of each *region.

Brasil

Brasil

Spanish for Tourism Textbooks: A SWOT Analysis to Determine their Present and Future

Livros didáticos de Espanhol para turismo: Uma análise FOFA para determinar seu presente e futuro

Abstract