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Tour guide competencies: a study of vocational programs in Brazil

Las competencias del guía de turismo: un studio sobre los cursos de capacitación técnica en Brasil

Abstract

In the contemporary world the formation of the Tour Guide (GT) must have taking into account the changes and adaptations required by the new business and educational scenarios. The objective of this article was to map the competences contemplated in the profile of GT technical courses in Brazil, having as central presupposition that the competencies of the GT need to be focused on values for a know-how and know-how to be more human. The documentary research focused on the analysis of legislation in Education and Tourism that governs the offer of GT technical courses in Brazil and the competencies declared by the Educational Institutions - IEs from their course plans. The option was made for the Multiple Case Study focusing on ten IEs that offer technical courses in GT in Brazil, as well as the study of relevant legislation, norms and rules. The collected data were conducted for a Textual Discursive Analysis - ATD that allowed identifying that in the great majority of IE the organizational competences. As for the competences of the know-how to be more human, that is, those focused on cognitive aspects, little are developed. Leadership, mediation and interpretation were highlighted as expertise in GT competencies.

Keywords:
Tour guide; Technical Courses; Competencies; Brazil

Associação Nacional de Pesquisa e Pós-Graduação em Turismo Rua Silveira Martins, 115 - cj. 71, Centro, Cep: 01019-000, Tel: 11 3105-5370 - São Paulo - SP - Brazil
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