ABSTRACT
The objective of the present study was to learn the characteristics that affect pork meat consumption in the Valley of Mexico Metropolitan Area. Qualitative regression models (Logit and Probit) were used, and a survey of 440 consumers was carried out. The results showed that the sample of pork consumers was made up mostly of women (91.1%) aged between 30 and 59 years and families consisting of three or four persons. The variables that condition the consumption of this type of meat are the number of members in the family, generalized chicken meat consumption, level of household income, price of the product, and illnesses that restrict its consumption. The greatest marginal effects were caused by the following variables: level of family income and illnesses that limit its consumption, especially the latter, since pork meat is often associated with multiple illnesses. This is followed by preference of meat and number of members in the family, while price was of little significance.
Key Words
consumer perception; logit; marginal effects; pork meat; Probit
