ABSTRACT
The aim of this study was to verify which socioeconomic factors are related to the decision to purchase meat with certification of origin, as well as raising the profile of perception and attitude of consumers of beef in Uberlândia/MG. We performed a description of the variables and built Generalized Estimating Equations (GEE) logistic regression model to identify possible associations between the partner-economic characteristics of the consumers and the main attributes of the meat that influence the decision for its purchase. The information had been raised by interviews with 213 consumers of April the May of 2012. The presence of the seal from the Federal Inspection Service (S.I.F) or the State Inspection Service is the attribute that more influences in the decision to purchase of the consumers. Most respondents have already heard about bovine traceability. Among these, most would be willing to pay more for meat with certification of origin. Although, considering that there are disavantages associated with traceability, especially in relation to the increase in the price of meat. Consumers with higher education and income were more knowledgeable about this type of certification, and these factors are of great influence on the acceptability of consumers to pay more for traced beef.
Key words:
marketing; traceability; food safety