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COLLEGE LIFE IN THE UNDERGRADUATE COURSE OF BUSINESS ADMINISTRATION: HUNGER GAMES OR THE BEST YEARS OF OUR LIVES?

The aim of this work is to reveal how the different identities of students of undergraduate course in Business Administration are recognized in their social interaction; thus, we have conducted an empirical research with 73 students of different genders, skin color, social classes, religions and sexual orientations, from four higher education institutions. This research is of an ethnographic nature and the data collection took place through field notes and interviews, which were recorded, transcribed and submitted to Critical Discourse Analysis. The field revealed that male students, white, heterosexual and with high purchasing power, became dangerously irrational, as they engaged in acts of moral and physical violence against their peers belonging to minority groups. This violence proved to be institutionalized in the academic environment through social micropractices, and it was clear that their objective is the preservation of socioeconomic-political capital, which is ensured by male hegemony, which is reified through the disqualification of interests and legitimate rights of students who do not belong to the dominant group. The main implications of this study are the need to reformulate the content of undergraduate courses, as well as the creation and institutionalization of policies and practices that curb discriminatory comments and behavior in the university environment.

Keywords:
Heterocentrism; Male Hegemony; Genre; Discrimination; Social class


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