We propose from the Marxist perspective of the construction of knowledge, a theoretical and methodological framework for understanding social values by capturing everyday representations. We assume that scientific research brings together different dimensions: epistemological, theoretical and methodological that consistently to the other instances, proposes a set of operating procedures and techniques for capturing and analyzing the reality under study in order to expose the investigated object. The study of values reveals the essentiality of the formation of judgments and choices, there are values that reflect the dominant ideology, spanning all social classes, but there are values that reflect class interests, these are not universal, they are formed in relationships and social activities. Basing on the Marxist theory of consciousness, representations are discursive formulations of everyday life - opinion or conviction - issued by subjects about their reality, being a coherent way of understanding and exposure social values: focus groups show is suitable for grasping opinions while interviews show potential to expose convictions.
Communism; Social values; Qualitative research