This qualitative, descriptive and exploratory study was performed with the objective to identify and understand the representations regarding the rational use of medications in three Family Health Strategy (FHS) teams in the urban region of Dourados, MS, founded on the theoretical framework of Stuart Hall's concept of representations. The chosen methodology was the focal group technique and the data were evaluated using thematic content analysis. There were a total of 26 participants. The professionals highlighted the curative role and the negative aspects of medications. They also presented representations regarding their patients, reporting that they do not understand the correct use of the medications, do not comply with the recommended treatment and engage in self-medication. There is a need to implement educational health practices to promote the rational use of medications.
Drug utilization; Culture; Primary Health Care; Family health; Health education; Family nursing