High-technology based startup in agribusiness sector: mapping linkages, products and services

Silveira, Glaucia Bambirra; Farina, Milton Carlos; Santos, Isabel Cristina dos

doi:10.1590/1806-9479.2021.246210

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Article • Rev. Econ. Sociol. Rural 61 (1) • 2023 • https://doi.org/10.1590/1806-9479.2021.246210 copy

High-technology based startup in agribusiness sector: mapping linkages, products and services

Startups de base tecnológica no setor do agronegócio: mapeamento de ligações, produtos e serviços

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract:

The agribusiness sector has experienced a significant pace of technological evolution. New resources, such as the use of drones, the internet of things, and satellite communication have been fundamental in the emergence of AgTechs, technological companies that have emerged from agribusiness. This article aims to map São Paulo AgTechs and the products and services they offer. This article contributes to the advancement of knowledge about AgTechs and their transformation of the Brazilian agribusiness field. AgTechs have expanded and strengthened the agribusiness sector, which represented approximately 21.4% of Brazilian GDP in 2019, and 26.6% in 2020, despite the political-health crisis and its challenge, it has continued the growth and investment trajectory in Rand and Development, while seeking to increase efficiency in interactions. This qualitative study is exploratory and has a bibliographic design. The data were collected from the Brazilian Association of Startups, Global Entrepreneurship Monitor reports, websites of AgTechs in São Paulo state, and Web of Science. The main results indicate the importance of the São Paulo ecosystem, in which are located 26% of Brazilian AgTechs, the largest concentration in the country. The products and services generated at AgTechs are high tech. In the state of São Paulo, there are three communities that interact with AgTechs and form an entrepreneur-innovative ecosystem.

Keywords:
entrepreneurial and innovative ecosystem; startup communities; agribusiness; technological innovation; social network analysis

Waves		Science and technology, education, and training	Transport and communication	Energy systems
I	Industrial Revolution (1780–1840)	Learning by doing, scientific societies	Canals, carriage roads	Waterpower
II	Age of steam power and railways (1840–1890)	Professional mechanical and civil engineers	Railways (iron), telegraph	Steam power
III	Age of electricity and steel (1890–1940)	Industrial Research & Development (RD) labs, chemicals, and electrical, national laboratories	Railways (steel), telephone	Electricity
IV	Age of mass production (1940–1990)	Large-scale industrial and government RD	Motor railways, radio and TV, airlines	Oil
V	Age of microelectronics and computer networks (1990– ?)	Data networks, RD global networks, lifelong education, and training	Information railways, digital networks	Gas/Oil
VI	Environmental and health technologies	Biotechnology, genetics, and nanotechnology	Telematics and teleworking	Renewable energy

Technologies developed	Companies	Products or services offered	Customer segments	Main partners	Location
Management platform	TerraMagna	Risk management platform in agricultural operations	Credit and agribusiness companies	Agrosol Agrícola, Albaugh and Yield Lab	S. José dos Campos – SP
	Forlidar	Monitoring production processes regarding the space where a forest or agricultural product is located	Rural producers, electricity distribution companies	Fototerra, Spectrum Inteligência Florestal and Albatroz Engenharia	Piracicaba – SP
	Treevia	Forest sector monitoring services covering two software programs available with data in the cloud, securely and with encryption	Companies in the paper and cellulose sector, coal companies, steel companies, and rural producers	Klabin, Suzano e Samsung	S. José dos Campos – SP
Product and Services Marketing Platform	CBC Agronegócios	Platform provides an environment where sellers and buyers meet to do business	Buyers, sellers, producers, and consultants	Cerealista Boa Safra, Binatural Biodiesel e Cooperativa Ipaussu	São Paulo – SP
	Boi na Linha	Purchase and sale of cattle by platform	Buyers, sellers, and farmers	Tonhoneto	São Paulo – SP
	Colheita Direta	Innovative and digital delivery channel for fresh food products	Restaurants, hospitals, and hotels in the city of São Paulo	Cubo (Itaú)	São Paulo – SP
Biotechnology	Perfecta Tecnologia em Mudas de Cana	Technology for producing sugarcane seedlings by rooting tiller	Sugar and alcohol sector	Usina Sonora and Usina Barralcool	Piracicaba – SP
	Algae Biotecnologia	Indications of microalgae cultivation as a technological solution for the treatment of effluents, additives, and ingredients for animal nutrition and food supplements	Food and beverage industries, slaughterhouses, ethanol production plants, and cement companies	UFSCAR, UFSM, Grupo ECOS and Lobomar	Holambra – SP
	Gênica – Inovação Biotecnológica	Adoption of technologies for pest and disease control; integrated pest and disease management (IPM)	Farmers	ESALQ, EMBRAPA and SPVentures	Piracicaba – SP
Different products and services	Smart Agri – Agricultura Inteligente	Develops projects that use artificial intelligence for image analysis, with capacity of recognizing plant species, diseases, and even microorganisms through cameras	Farmers	ESALQ	Piracicaba – SP
	STC Simuladores	Provision of equipment, consultancy, and training in simulators	Agribusiness, forestry, mining, construction, port, and logistics	Máquinas Agrícolas Jacto	S. José dos Campos – SP
	Terra Nova	Disinfection solutions, customized and suited to the business	Hospital and transport industry	Tech Desinfecção	São Paulo – SP
Marketing platform	TunAid – Moment Marketing Platform	Marketing platform that monitors, synchronizes, and analyzes offline and online campaigns	Companies from different segments	Airpush, Google, Dafiti, Verizon, and MediaMath	São Paulo – SP
Marketing platform	PMS agricultura	Marketing platform for agriculture	Farmers	Not included	São Paulo – SP

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