People |
BOP involvement for validation, release and sale of products/services |
Talk to people in the community; Interview neighbors and acquaintances for granting credit; Involve community leaders; Establish a direct relationship with consumers, promoters and consultants; Search with consumers before the launch of the products. |
Gardetti and D'Andrea (2010)Gardetti, M. Á., & D’andrea, G. (2010). Masisa Argentina and the evolution of its strategy at the base of the pyramid. An alternative to the bop protocol process? Green leaf Publishing.
Simanis and Hart (2009)Simanis, E., & Hart, S. L. (2009). Innovation from the inside out. MIT Sloan Management Review, 50(4), summer.
Prahalad (2004)Prahalad, C. K. (2004). The fortune at the bottom of the pyramid. Eradicating poverty Through Profits. Pearson Education, Inc., Wharton School Publish-ing.
Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12.
Prahalad and Hart (2002)Prahalad, C. K., & Hart, S. L. (2002). The fortune at the bottom of the pyramid. Strategy+Business, 20, 1-13.
|
Training of the BOP workforce |
To enable BOP people to hire them as workers. |
Hart (2005)Hart, L. (2005, September/October). Innovation, creative destruction and sustainability. Research & Technology Management, Industrial Research Institute.
|
Product |
Technological innovation or adjustments to the product offered |
Develop innovative technology; Adjust the product; Use alternative energy; Risk assessment and approval of simplified credit; Reduce collateral required for credit; Make credit available for consumers to buy products; Lending small amounts below market. |
Ansari, Munir, and Gregg (2012)Ansari, S., Munir, K., & Gregg, T. (2012). Impact at the ‘bottom of the pyramid’: The role of social capital in capability development and community empowerment. Journal of Management Studies, 49(4). Martin and Hill (2012)Martin, K. D., & Hill, R. P. (2012). Life satisfaction, self-determination and consumption adequacy at the bottom of the pyramid. Journal of Consumer Research Inc., 38. Simanis and Hart (2009Simanis, E., & Hart, S. L. (2009). Innovation from the inside out. MIT Sloan Management Review, 50(4), summer., 2006)Simanis, E., & Hart, S. L. (2006). Expanding possibilities at the base of the pyramid. Mitpress, Innovations Journal, winter. Hart and London (2005)Hart, S. L., & London, T. (2005). Developing Native Capability. What multinational corporations can learn from the base of the pyramid. Stanford Social Innovation Review,. Summer. Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12. Prahalad and Hart (2002)Prahalad, C. K., & Hart, S. L. (2002). The fortune at the bottom of the pyramid. Strategy+Business, 20, 1-13.
|
Operational efficiency |
Have volume and scale gains; Leverage the price/performance ratio; Focus on specific projects. |
Simanis and Hart (2006)Simanis, E., & Hart, S. L. (2006). Expanding possibilities at the base of the pyramid. Mitpress, Innovations Journal, winter.
Prahalad and Hammond (2002)Prahalad, C. K., & Hammond, A. (2002). Serving the world's poor, profitably. Harvard Business Review, September.
Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12.
Prahalad and Hart (2002)Prahalad, C. K., & Hart, S. L. (2002). The fortune at the bottom of the pyramid. Strategy+Business, 20, 1-13.
|
BOP's involvement in the sale and after-sales of products/services |
Teach customers about the importance and usefulness of the product; Allow customers to test the product in loco before buying; Allow customers to do projects of the kind: "Do it yourself". |
London and Hart (2004)London, T., & Hart, S. L. (2004). Reinventing strategies for emerging markets: Beyond the transnational model. Journal of International Business Studies, 35(5), 350-370.
Prahalad (2004)Prahalad, C. K. (2004). The fortune at the bottom of the pyramid. Eradicating poverty Through Profits. Pearson Education, Inc., Wharton School Publish-ing.
Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12.
|
Production Chain |
Optimization of the production chain |
Optimize the production chain. |
Prahalad and Hammond (2002)Prahalad, C. K., & Hammond, A. (2002). Serving the world's poor, profitably. Harvard Business Review, September.
|
Involvement of local partners in the production chain |
Develop value chain, production process and distribution involving customers and local partners (co-creation); Establish partnerships with local suppliers; Establish partnerships with local NGOs. |
Simanis and Hart (2009)Simanis, E., & Hart, S. L. (2009). Innovation from the inside out. MIT Sloan Management Review, 50(4), summer. and Hart (2005)Hart, L. (2005, September/October). Innovation, creative destruction and sustainability. Research & Technology Management, Industrial Research Institute.
Hart and London (2005)Hart, S. L., & London, T. (2005). Developing Native Capability. What multinational corporations can learn from the base of the pyramid. Stanford Social Innovation Review,. Summer.
Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12.
Prahalad and Hart (2002)Prahalad, C. K., & Hart, S. L. (2002). The fortune at the bottom of the pyramid. Strategy+Business, 20, 1-13.
|
Business Model |
Co-creation of the business model |
Have a business model based on co-creation. |
Simanis and Hart (2009)Simanis, E., & Hart, S. L. (2009). Innovation from the inside out. MIT Sloan Management Review, 50(4), summer.
Seelos and Mair (2007)Seelos, C., & Mair, J. (2007). Profitable business models and market creation in the context of deep poverty: A strategic view. Academy of Management Perspectives, November, 49-63.
Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12.
|
Distribution adequacy |
Use small stores; Attend local stores; Make the 'shopping together' model available to customers. |
Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12.
Prahalad and Hart (2002)Prahalad, C. K., & Hart, S. L. (2002). The fortune at the bottom of the pyramid. Strategy+Business, 20, 1-13.
|
Involvement of the company team |
Have executives allocated or living in communities; Provide architects and engineers to help develop projects of clients from the bottom of the pyramid. |
Seelos and Mair (2007)Seelos, C., & Mair, J. (2007). Profitable business models and market creation in the context of deep poverty: A strategic view. Academy of Management Perspectives, November, 49-63.
Prahalad (2004)Prahalad, C. K. (2004). The fortune at the bottom of the pyramid. Eradicating poverty Through Profits. Pearson Education, Inc., Wharton School Publish-ing.
Prahalad and Ramaswamy (2002)Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy+Business, (27), 1-12.
|