In the study field of religion and media, the importance of mass media is well recognized for globalizing religions, such as Christianity and Islam, but much less for indigenous African religions. This article aims to fill that lacuna by exploring the media activities of a neo-traditional religious movement in Ghana, the Afrikania Mission. Analyzing Afrikania’s changing position in the public sphere in relation to shifts in Ghana’s political, religious, and media landscapes, I show how new constraints and opportunities have pushed Afrikania to adapt its strategies of accessing the media and its styles of representation. Afrikania’s politics of representation is complicated by its awkward position between the, Christian-dominated public sphere and the practices of the shrine priests and priestesses that it seeks to represent.
African traditional Religion; mass media; Ghana; politics of representation; pentecostalization