Abstract
This article discusses the possible relations between the discourses conveyed in television media about health care, focusing on women that use crack and on the reproduction of the new racism - expression used by the Critical Discourse Studies field. Moreover, we observe the possible connections of the new racism with discourses related to sexual and reproductive rights. This is a survey of public domain documents that has as theoretical and methodological frameworks the Critical Discourse Studies, as well the assumptions of Critical Social Psychology in conjunction with the Gender Studies. We concluded that when the featured media discourse, a transmitter of symbolic elites' ideology, addresses women who use crack during pregnancy as a social problem detached from historical, political and socio-cultural context, it reproduces a new racism. Due to the legitimacy of mass media, racist behavior are shared in society, thereby deepening social inequities and gender discriminations.
Social Psychology; Crack; Drugs; Gender; Television Media; Racism