This paper aims to analyze the levels of ambiguity and conflict related to objectives and resources (means) required for the implementation of Pharmaceutical Services in the city of João Pessoa-PB, Brazil. Data were collected by means of semi-structured interviews and systematized as for content analysis. Data analysis followed the ambiguity-conflict model of Richard Matland. A low ambiguity level was found regarding pharmaceutical policy objectives, but showing a considerable level of conflict in relation to the means. The findings contained some characteristics of 'administrative implementation' and attributes of 'Politics' type.
Pharmaceutical Services; Public policies; Health evaluation