Cultural war and social changes: the 2006 presidential election and the blogosphere

The text states that both economic and financial fields of society depend on cultural assumptions that are apparently permanent, but which are actually contingent. In order to prove this, it analyzes a few aspects of the political struggle around the 2006 presidential elections in Brazil. It begins by examining carefully the political, economic, and social polysemy that was either produced or highlighted in the dispute. From this point of view, it tries to analyze some recent changes in Brazilian social structure, and their sociological consequences in terms of the changing form of the cultural inequalities.

economic sociology; social studies on finance; cultural wars; blogosphere; economic culture; polysemy

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