This article attempts to situate the emergence and development of a discursive formation responsible for the appearance of a new global universalism. The ethical and moral imperative of this universalism is the defense and promotion of values such as cultural diversity. To understand the political and cultural implications of this universalism, this article elects as its empirical axis the performance of the United Nations Educational, Scientific and Cultural Organization (UNESCO), highlighting the actions of the organization in coordinating and facilitating a symbolic and discursive transnational transit involving governments, nongovernmental organizations and political groups.
Global universalism; UNESCO; symbolic transit; cultural diversity; intangible heritage; popular culture