This article aims to problematize the consequences brought by a tendency to overcome the human subjectivity through the assertion of a "somatic individuality". This conception of the individual, together with the influence exercised by the pharmaceutical industry, confronts us with the supposed emergency of a neurochemical self. Such explanations are strengthened by an increasing medicalization of society that enhances projects of "biological citizenship". Taking as focus the discussion on the possibility of medicalization of race, I submit these reflections describing the case of the drug BiDil. Finally, I briefly discuss how this "biological citizenship" of market, in a neoliberal context, impacts on individuals and collectivities, that means, how are articulated tensions when, on the one hand, we are constantly called to be responsible for taking care of ourselves, and, on the other, being at the same time, understood as a random arrangement of physical and chemical settings.
Biotechnology; Technology; Body; Subjectivity; Sociological Theory; Social Theory