The aim of this paper is to present the main contributions of Willem Doise to the development of the Social Representations Theory. The following topics were examined: the Social Representations Theory as the grand theory; the foundation of Experimental Social Psychology Laboratory in University of Geneva; the experimental studies in social development of intelligence; the experimental studies in Social Representations; the four levels of analysis in Social Psychology; group relationships; the paradigm of three level and the human rights research. The adherence to the Social Representation Theory assumes the study of indicators that organize the representational field, the analysis of the individual positioning in this field and the anchoring of these positioning in the societal dynamics. Nevertheless, it is necessary to admit that this way of analysing is still little diffused in the scientific area of Latin America.
social representations; societal approach; Willem Doise