Abstract:
This article, derived from broader research on Grindr, an dating app, focuses on the production of bodies through an immersion through the stages of editing the profile, tools and functions, and discusses how architectural and discursive dispositions lead to the production of a marked body. Reflecting on subjective effects was the objective of the research and cartography was the methodological choice, which allowed the drift through different spaces and materials. The analysis took place anonymously, based on the tools available through the app, considering the assembly of bodies-profiles and indicated that social markers engender processes of disciplinary individualization and biopolitical totalization. Joining plans with higher costs opens up new and expanded uses of tools and functions, providing more filtering and monitoring power when searching and interacting with profiles. It is concluded that Grindr leads to the production of subjectivities marked, by certain aesthetics and health, and enables a paradoxical privatized/privatizing sociability in neoliberal times.
Keywords:
Grindr; body; sexuality; social markers of difference; subjectivity