Who will make our Perestroika? Images of Mikhail Gorbatchev in the newspaper O Globo

Abstract

This surprising question was published in 1988 in the newspaper O Globo. Another astonishing fact was that the publication used the changes then being undertaken in the USSR and the figure of Mikhail Gorbatchev to propose a political project for Brazil. The present article identifies some strategies used by the newspaper to build images of Mikhail Gorabtchev in four moments which reveal his nature during the crises of "existing socialism".

O Globo; Mikhail Gorbatchev; Brazil