This article presents a conceptual discussion on technology, as it relates to an educational project centered on liberty. It is a partial result of the Line of Research on Education, Culture and Technology/Critical Theory and Education Research Group, at the Federal Rural University of Rio de Janeiro/National Council for Scientific and Technological Development (UFRRJ/CNPq). The objective of this research group is to develop research projects on the relationship between education, culture and technology, with a view to discussing the changes in the epistemological status of education in the 20th and 21st centuries. The theoretical reference centers on the work of Herbert Marcuse, particularly his concepts of critical rationality and technological rationality. In the light of these concepts, we will present the challenges of Brazilian contemporary education, faced with a reality of immense territories that are spatially and socially segregated, and of the appeal of a society of spectacle that desensitizes the person and intensifies the commercial object as fetish. In this context we will present the possibilities of education to prepare young people for an active participation in the world of culture through the exploration of historical and aesthetic imagination, with a reference in audiovisual production.
technology; education; audiovisual production