A.1. I chose the university because of its location. |
1,000 |
,611 |
A.2. I chose the University on the recommendation of friends or relatives. |
1,000 |
,678 |
A.3. Marketing actions are the decisive factor in consumer decision making. |
1,000 |
,605 |
A.4. I chose the University because of the careers it offers. |
1,000 |
,546 |
A.5. I chose the University because of its fees. |
1,000 |
,372 |
B.6. The education and culture of young people influence the way in which the com- |
1,000 |
,665 |
munication campaigns of the different private universities are understood. |
|
|
B.7. The years of track record of the private university are very important when deciding. |
1,000 |
,724 |
B.8. Institutional image influences university selection, whether private or public. |
1,000 |
,637 |
B.9. A good educator is a good marketing professional. |
1,000 |
,669 |
B.10. A marketing professional is an education professional. |
1,000 |
,717 |
C.11. The social environment influences the consumer |
1,000 |
,729 |
C.12. Cultural environment influences the consumer |
1,000 |
,678 |
C.13. Sensory and perceptual factors are decisive in decision making. |
1,000 |
,520 |
C.14. The effects of purchase or use experiences are decisive in decision making. |
1,000 |
,636 |
C.15. Emotional intelligence influences the acceptance and purchase decision of a prod- |
1,000 |
,550 |
uct. |
|
|
C.16. Neural networks generated with previous usage or purchase experiences affect the |
1,000 |
,613 |
purchase decision. |
|
|
C.17. Neuromarketing actions focused on the brain system of consumers manage to |
1,000 |
,608 |
affect their decision-making power. |
|
|
D.18. Institutional image influences the decision to enroll in a university. |
1,000 |
,670 |
D.19. The institutional image reflects quality in the provision of services. |
1,000 |
,711 |
D.20. The marketing campaigns of Columbia University of Paraguay are efficient. |
1,000 |
,764 |
D.21. Marketing communications made to student candidates by Universidad Columbia |
1,000 |
,738 |
del Paraguay Sede 25 de Mayo are adequate. |
|
|
D.22. The communications made by Columbia University of Paraguay transmit quality |
1,000 |
,688 |
in the education they offer. |
|
|
D.23. Years of tenure are synonymous with quality in education. |
1,000 |
,691 |
D.24. The teaching component of Columbia University is synonymous with quality. |
1,000 |
,649 |
D.25. Columbia University’s infrastructure is synonymous with quality. |
1,000 |
,625 |
D.26. Student exchange activities, research, participation in outreach activities are |
1,000 |
,576 |
synonymous with quality. |
|
|
D.27. The 25 de Mayo Campus of Columbia University builds student loyalty. |
1,000 |
,670 |
D.28. Control and monitoring tools are useful in strategic marketing plans. |
1,000 |
,660 |
D.29. Private universities need to carry out marketing actions. |
1,000 |
,530 |
D.30. I find out if the career I am pursuing or wish to study is accredited at the university |
1,000 |
,546 |
I am interested in. |
|
|
D.31. I recall the promotions carried out by private universities. |
1,000 |
,769 |
E.32. I remember the advertisements that appear in my social networks. |
1,000 |
,770 |
E.33. I remember the advertisements that appear in traditional media such as TV, |
1,000 |
,664 |
radios, magazines or newspapers. |
|
|
E.34. Before advertising, I consider the advice of people I know to be more important |
1,000 |
,619 |
when it comes to making decisions. |
|
|
E.35. I consider it important for the University to build student loyalty. |
1,000 |
,702 |
E.36. It is important that the University performs an efficient accompaniment to its |
1,000 |
,716 |
students. |
|
|
E.37. Seeing and hearing the testimonials of Columbia University students and alumni |
1,000 |
,709 |
will give me peace of mind when I decide to enroll in Columbia University. |
|
|
E.38. I feel that at Columbia University I will find good classmates and caring and |
1,000 |
,596 |
strong professors to help me develop professionally. |
|
|
Extraction method: principal component analysis.
|
|
|